Who is this challenge for?
- Digital Marketers interested in learning how digital data and analytics can help them
- Search Engine Optimization and Paid Search professionals
- Content Marketers
- Email Marketers
- Digital Strategist
- People looking for a new career
- Small business owners/website owners
What will you learn
- You will gain knowledge about what Digital & Web Analytics is.
- What Digital Data and Analytics can do for digital marketing (SEO, Paid Search, Email, Display, Content etc.)
- What's the process you can follow to make your digital marketing better, apply it to Paid Ads, PPC, SEO, Email Marketing etc.
- For those seeking to up-level their career prospects or new career will learn about various career tracks and options
- Learn how to take your knowledge to the next level and find a fulfilling career
Why I created this challenge?
- People know data is important, I mean look around Facebook, Google, Amazon, Uber are all built on the data they collect and use.
- However, many people don't know what this data can do and what career options exist.
- I have been teaching this subject for over 20 years and know the potential
- I wanted to give people a way to learn so that they can launch a new career
- Those who are in Digital Marketing Already know the value of data and digital marketing but can't quite connect the power of data to digital marketing, so I wanted to show them a way to supercharge their career.
- Why? Because I am passionate about this filed and love teaching
What skills do you need
Basic knowledge of internet marketing will help but not required. Everybody, no matter the level of experience they have, will benefit from this course.