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Google Analytics 4 (GA4) - Zero to Hero
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Introduction
What is Google Analytics 4
Google Analytics 4 Data Model
Creating a Google Analytics & Property
Upgrading from Google Analytics to Google Analytics 4
Creating Universal Analytics (GA3) property - Optional Video
Reporting Interface Overview
Understanding Acquisition Reports in GA4
Campaign Tracking
Campaign URL Builder
Understanding Engagement Reports in GA4
User Activity and Stickiness - DAU, WAU and MAU
Understanding Retention Reports
Exploration (Previously Called Analysis Hub)
Exploration Analysis Technique
Google Analytics 4 Configuration Tag Setup with Google Tag Manager
Google Tag Manager Preview Mode
Debug View Google Analytics 4
Fields Set and Debug View
Introduction to Event Tracking in GA4 using GTM
Setting Event Parameters
Setting User Properties via Google Tag Manager
Custom Definitions - Creating Custom Dimensions and Custom Metrics
User ID Tracking
eCommerce Intro and Events
Tracking Item/Product Views with view_item event
Items Array - an important aspect of eCommerce Tracking
Add To Cart Tracking
View Cart
Begin Checkout
Address, Shipping and Checkout
Various Other eCommerce Events
List of all eCommerce Events in GA4
Challenge (DataLayer not in the right format)
GA4 Segments
Using BigQuery with Google Analytics 4
Comparing reports data with a subset
Using Secondary Dimension in Google Analytics
Creating Funnel Exploration - eCommerce Tracking
Landing Pages
Same Page Name - Two Different Domains Reporting
Changing the Default Chart Types in Detailed Reports
Filtering Internal Traffic
Data Retention Setting
Cross Domain Tracking in Google Analytics 4
GA4 + Search Console
Customizing The Navigation (Library)
Types of Reports in GA4
Creating a Custom Detail Report
Creating a Custom Overview Report
Events in GA4
GA4 Default Channel Groupings
GA4 Configuration
Final Thoughts
Event Parameters and Custom Dimensions
Introduction to Google Analytics 4
Introduction
What is Google Analytics 4
Preview
Google Analytics 4 Data Model
Creating a Google Analytics & Property
Upgrading from Google Analytics to Google Analytics 4
Creating Universal Analytics (GA3) property - Optional Video
Interface Overview
Reporting Interface Overview
Understanding Acquisition Reports in GA4
Campaign Tracking
Campaign URL Builder
Understanding Engagement Reports in GA4
User Activity and Stickiness - DAU, WAU and MAU
Understanding Retention Reports
Exploration (Previously Called Analysis Hub)
Exploration Analysis Technique
Implementing Google Analytics 4 with Google Tag Manager
Google Analytics 4 Configuration Tag Setup with Google Tag Manager
Google Tag Manager Preview Mode
Debug View Google Analytics 4
Fields Set and Debug View
Introduction to Event Tracking in GA4 using GTM
Setting Event Parameters
Setting User Properties via Google Tag Manager
Custom Definitions - Creating Custom Dimensions and Custom Metrics
User ID Tracking
eCommerce Tracking
eCommerce Intro and Events
Tracking Item/Product Views with view_item event
Items Array - an important aspect of eCommerce Tracking
Add To Cart Tracking
View Cart
Begin Checkout
Address, Shipping and Checkout
Various Other eCommerce Events
List of all eCommerce Events in GA4
Challenge (DataLayer not in the right format)
Segmentation & Analysis
GA4 Segments
Using BigQuery with Google Analytics 4
Comparing reports data with a subset
Using Secondary Dimension in Google Analytics
Various Exploration Examples
Creating Funnel Exploration - eCommerce Tracking
Reports
Landing Pages
Same Page Name - Two Different Domains Reporting
Changing the Default Chart Types in Detailed Reports
Google Analytics 4 Administration
Filtering Internal Traffic
Data Retention Setting
Cross Domain Tracking in Google Analytics 4
GA4 + Search Console
Customizing The Navigation (Library)
Types of Reports in GA4
Creating a Custom Detail Report
Creating a Custom Overview Report
Reference Links
Events in GA4
GA4 Default Channel Groupings
GA4 Configuration
Final Thoughts
Tips for Tracking, Administration and Analysis
Event Parameters and Custom Dimensions
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