Google Tag Manager Fundamentals Workshop - Online Instructor Led

Learn Google Tag Manager The Right Way

Course Summary

Our Instructor led online Google Tag Manager workshop will give you hands on experience and teach you everything your need to know to get a good grasp of Google Tag Manager. You will implement various Google Analytics tags thought the exercises in this class.
This course is designed for a beginner and someone with no prior background in Google Tag Manager. Even if you have looked at Google Tag Manager but don't understand it, this class will work well for you.
This class will not only show you how to implement what you already know that's possible but also provide you insights into what more you can implement.

  • What Will Be Covered in The Class
    Tags, Triggers, and Variables
    These are three pillars of Google Tag Manager. You will learn how to create and use them for tracking user interactions to get deeper insights into user behavior.
    Tags
    Google Analytics has various in-built tag integration. You will learn the most commonly used - Google Analytics, Google Ads, Facebook etc.
    Triggers
    Learn how to track

    • PDF/DOC/XLS downloads
    • External links
    • Email or telephone links
    • Form submissions
    • Button Clicks
    • YouTube video tracking
    • Scroll Tracking
    • JavaScript Error Tracking
  • Variables
    Google Tag Manage provides capability to pass values between your site, tags and triggers by setting values in variables. You will learn how to effectively use them across Google Tag Manager.
    Data Layers
    Learn what Data Layers and use them to extend the tracking capability of your site.
    Will I need any technical skills?
    No you don't need any technical skills for learning Google Tag Manager. However you will need to be familiar with basic HTML concepts. Knowledge of JavaScript will help but not required.  There are some concepts that require changes to your site and will require a developer to make those changes but you don't have to worry about them in the class. We will teach you everything you need to know and learn.

Course Curriculum

Anil Batra

John Smith

Developer

Highly Recommended Course. Easy to Understand, Informative, Very Well Organized. The Course is Full of Practical and Valuable for Anyone who wants to Enhance their Skills. Really Enjoyed it. Thank you!!

Course Pricing