Success in ecommerce relies on multiple moving parts, from marketing to merchandising, CRM to fulfilment.
Treating these in silo runs the risk of having divergent objectives which limit your ability to drive profit.
Whereas true business performance is the compound effect of all these things working in harmony, aligned to an overall strategic direction.
An Ecommerce Performance Framework (EPF) is a structured way of articulating your business strategy and defining the measures and actions required to deliver it.