In A/B testing, you're often running client-side tests that change the look-and-feel of your website. But what is server-side testing and how can you benefit from it? Join SiteSpect's Kate Orchard and Dave Gullo where they'll tell you all about server-side testing, how it differs from client-side testing, and show some real-life examples of successful server-side tests.
Dave Gullo is a Technical Account Manager at SiteSpect, where he provides technical solutions and strategy in support of testing initiatives. Dave comes from a web development background, enjoys well designed technology, and hands-on renovation projects. He and his wife currently reside in southeastern Pennsylvania.
Kate Orchard is a Manager of Customer Success at SiteSpect, where she consults SiteSpect users on their optimization and personalization road maps and projects. She is based in Boston.
SiteSpect is leading the advancement of customer experience optimization solutions for the world's most successful businesses. Only SiteSpect’s patented solutions enable customers to optimize the entire digital experience from the front end (client-side) to the back end (server-side) while centrally managing across channels, business units, and product lines.