GA4 BigQuery for Marketers: Making Sense of Event Parameters

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Free Live Session.

PST8PDT

  • WED
    01 OCT
  • 10:00 AM

01 October 2025 Wednesday, 10:00 AM PDT

Webinar Session has ended now.

Event parameters are the backbone of GA4 data in BigQuery — but they can feel overwhelming. In this live, hands-on session, you’ll learn how event parameters are stored, how to query them efficiently, and how to transform raw data into actionable insights. By the end, you’ll know exactly how to pull the metrics you need for real-world analysis.