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A/B Testing and Experimentation for Websites and Marketing
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Introduction
What is A/B testing
Why Random selection?
What is A/A Test?
How much traffic do you need?
A/B testing Ideas
A/B Testing Process Overview
Finding Opportunities
What are Goals and Metrics?
Hypothesis and Opportunity Prioritization
Run and Analyze A/B Test
Creating an A/B Test in Convert.com
A/B Test Reports in Convert
About Bonus Section
Eden Bidani: You're sitting on a gold mine - How to use your customers to help you write high-converting copy
Khalid Selah: 6 secrets to winning at the experimentation game
Diyonysia: Privacy in Digital Analytics and A/B Testing
Jonny Longdon: How to create eCommerce Performance Framework
Introduction
Introduction
Preview
A/B Testing and related terms and definitions
What is A/B testing
Why Random selection?
What is A/A Test?
How much traffic do you need?
A/B testing Ideas
A/B Testing Process
A/B Testing Process Overview
Finding Opportunities
What are Goals and Metrics?
Hypothesis and Opportunity Prioritization
Run and Analyze A/B Test
Convert.com
Creating an A/B Test in Convert.com
A/B Test Reports in Convert
Expert Interviews and Presentations
About Bonus Section
Eden Bidani: You're sitting on a gold mine - How to use your customers to help you write high-converting copy
Khalid Selah: 6 secrets to winning at the experimentation game
Diyonysia: Privacy in Digital Analytics and A/B Testing
Jonny Longdon: How to create eCommerce Performance Framework
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