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Expert Interviews and Presentations
5 Lessons-
StartAbout Bonus Section
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StartEden Bidani: You're sitting on a gold mine - How to use your customers to help you write high-converting copy
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StartKhalid Selah: 6 secrets to winning at the experimentation game
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StartDiyonysia: Privacy in Digital Analytics and A/B Testing
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StartJonny Longdon: How to create eCommerce Performance Framework
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A/B Testing and Experimentation for Websites and Marketing
Learn the fundamentals of A/B testing. Example Setup of Convert.com
Course Summary
Learn what A/B testing is and how you can use it to make data driven decision to help your marketing, conversion rate and and customer experience. The course will cover fundamentals of A/B testing, provide you the process that you can use to start A/B testing today, along with some examples to get your creative juice going.
The applications for A/B testing are various, some of them are
- Product Changes - Web, Desktop, Mobile
- Marketing Messages
- Landing Page Optimization
- Creative design
- Call to actions
- Funnel conversions
- Search Marketing
- Udemy course marketing
- Discount and Coupon strategy
- Pricing strategy
- Conversion Rate Optimization (CRO)
All major organizations such as Facebook, Google, Amazon, Microsoft, Twitter, etc. spend millions of dollars on A/B Testing. Understand the fundamentals so you can learn and apply too.
I have worked several major organizations and helped them deliver better marketing, better conversion and better customer experience using the content I will deliver in this course.
Course Curriculum
Anil Batra
Anil Batra is the founder of Optizent and a marketing analytics consultant and educator. His teaching connects measurement strategy, practical implementation, data analysis, and better business decisions.
He holds an MBA from the University of Washington and has taught at the University of Washington, the University of British Columbia, and Bellevue College.
