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The Intelligence Vault
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Introduction
Feb 26th, 2026 - How to Leverage AI and Show On Your Resume
Feb 11th 2026 - Career in BI, Freelancing, GA Auditor Preview
Jan 2026 - Conversations on Future Skills in Analytics, What to learn and What not to learn
Director of Analytics e-Sense
Data Quality with ObservePoint
MAS 2025 John Lovett - Author Big Book of KPIs
Pierre Debois - CEO Zimana Analytics and Instructor
Jim Sterne Advice for Beginners
Josh Silverbauer
Data Misery - Anil and Jason
Getting Started with Piwik PRO (Also get access to Free Piwik PRO Course)
Data to Action with Piwik PRO CDP
SQL for Beginners and Marketing Analyst - June 2025
GA4 Event Paramaters in BigQuery
Career in Digital, Web and Marketing Analytics (Aug 7, 2024)
Intro to Piwik PRO and 5 Great Features (July 31s)
Getting Started with BigQuery for GA4 (July 2024)
What is Digital, Marketing and Data Analytics
Challenges in B2B Analytics and Solutions
GA4 for Beginner - GA4 Data Model, Reports, Exploration and Tracking Via GTM
Google Analytics For Absolute Beginners (Universal Analytics)
Universal Analytics vs/ GA4
GA4 - What's Different and Why You Should Care
Exploration in GA4 (Most important features in GA4)
GA4 and BigQuery Integration
Common GA4 Questions and Answers
Google Analytics 4 Setup with Google Tag Manager & Google Analytics 4 Event Tracking
Google Tag Manager - Beginners Course
3 Ways JavaScript Can Help you with GTM Tracking
Data Layer Masterclass
Making Sense of GA4 data in BigQuery
BigQuery With GA4 - Why You Absolutely Need It
7 Essential SQL Commands with GA4 and BigQuery
Write SQL in BigQuery Without Knowing SQL
Google Data Studio Crash Course
6 Secrets to Winning at the Experimentation Game Funnels6 Secrets to Winning at the Experimentation Game
You're sitting on a gold mine - How to use your customers to help you write high-converting copy
How to optimize your CRO Program
Resume and LinkedIn Tips
Key Job Trends in Digital Analytics
Becoming an Analyst, one student's journey
Day 1
Day 2
Day 3
Why Learn Python
Python Use Cases for Marketing Analytics
Predicting Ad Clicks with Python
Trustworthy Online Controlled Experiments: A Practical Guide to A/B Testing (Link to Amazon)
Predictably Irrational (Link to Amazon)
Google Analytics Certification eBook (50 Questions) - Free with this course
UTM Medium to Channel Grouping Cheatsheet - Free with this course
SEO Keywords
Become A Digital & Web Analyst
Optizent Academy Membership
Stay tuned for more content. Keep learning with new content every month.
Introduction
Introduction
Preview
Feb 26th, 2026 - How to Leverage AI and Show On Your Resume
Office Hours - Conversation on Various Topics
Feb 11th 2026 - Career in BI, Freelancing, GA Auditor Preview
Jan 2026 - Conversations on Future Skills in Analytics, What to learn and What not to learn
Marketing Analytics Summit 2025
Director of Analytics e-Sense
Data Quality with ObservePoint
MAS 2025 John Lovett - Author Big Book of KPIs
Pierre Debois - CEO Zimana Analytics and Instructor
Jim Sterne Advice for Beginners
Josh Silverbauer
Data Misery - Anil and Jason
Live Training Sessions (2025)
Getting Started with Piwik PRO (Also get access to Free Piwik PRO Course)
Data to Action with Piwik PRO CDP
SQL for Beginners and Marketing Analyst - June 2025
GA4 Event Paramaters in BigQuery
Latest Training Sessions (2024)
Career in Digital, Web and Marketing Analytics (Aug 7, 2024)
Intro to Piwik PRO and 5 Great Features (July 31s)
Getting Started with BigQuery for GA4 (July 2024)
What is Digital, Marketing and Data Analytics
Challenges in B2B Analytics and Solutions
Google Analytics 4 (GA4)
GA4 for Beginner - GA4 Data Model, Reports, Exploration and Tracking Via GTM
Google Analytics For Absolute Beginners (Universal Analytics)
Universal Analytics vs/ GA4
GA4 - What's Different and Why You Should Care
Exploration in GA4 (Most important features in GA4)
GA4 and BigQuery Integration
Common GA4 Questions and Answers
Google Analytics 4 Setup with Google Tag Manager & Google Analytics 4 Event Tracking
Google Tag Manager
Google Tag Manager - Beginners Course
3 Ways JavaScript Can Help you with GTM Tracking
Data Layer Masterclass
BigQuery and SQL
Making Sense of GA4 data in BigQuery
BigQuery With GA4 - Why You Absolutely Need It
7 Essential SQL Commands with GA4 and BigQuery
Write SQL in BigQuery Without Knowing SQL
Data Visualization
Google Data Studio Crash Course
A/B Testing and Experimentation Lessons
6 Secrets to Winning at the Experimentation Game Funnels6 Secrets to Winning at the Experimentation Game
You're sitting on a gold mine - How to use your customers to help you write high-converting copy
How to optimize your CRO Program
Career, Jobs and Resume
Resume and LinkedIn Tips
Key Job Trends in Digital Analytics
Becoming an Analyst, one student's journey
Digital Analytics Coaching Week (Jan 2022)
Day 1
Day 2
Day 3
Machine Learning and Python for Marketing Analytics
Why Learn Python
Python Use Cases for Marketing Analytics
Predicting Ad Clicks with Python
Recommended Books
Trustworthy Online Controlled Experiments: A Practical Guide to A/B Testing (Link to Amazon)
Predictably Irrational (Link to Amazon)
Google Analytics Certification eBook (50 Questions) - Free with this course
UTM Medium to Channel Grouping Cheatsheet - Free with this course
Recommended Tools and Chrome Plugins
SEO Keywords
Master Digital Analytics (These require extra payments)
Become A Digital & Web Analyst
Optizent Academy Membership
A lot more to come - new content every month
Stay tuned for more content. Keep learning with new content every month.
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