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Marketing Analytics Summit 2025
7 Lessons -
Latest Training Sessions (2024)
5 Lessons -
Google Analytics 4 (GA4)
8 Lessons-
StartGA4 for Beginner - GA4 Data Model, Reports, Exploration and Tracking Via GTM
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StartGoogle Analytics For Absolute Beginners (Universal Analytics)
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StartUniversal Analytics vs/ GA4
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StartGA4 - What's Different and Why You Should Care
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StartExploration in GA4 (Most important features in GA4)
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StartGA4 and BigQuery Integration
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StartCommon GA4 Questions and Answers
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StartGoogle Analytics 4 Setup with Google Tag Manager & Google Analytics 4 Event Tracking
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A/B Testing and Experimentation Lessons
3 Lessons -
Recommended Books
4 Lessons -
A lot more to come - new content every month
1 Lesson-
StartStay tuned for more content. Keep learning with new content every month.
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The member recordings library
Digital Analytics Vault
Keep learning after the live session ends.
Explore Optizent’s ongoing repository of live-session recordings, practical demonstrations, and expert conversations. Revisit the ideas you need for your work in analytics.
Member-only recordings · $20 USD/month or $197 USD/year
Learn. Revisit. Apply.
Real sessions, ready when you are.
GA4 & tracking
Implementation, explorations, GTM, and the data layer
BigQuery & SQL
Work with GA4 data and practical query examples
Expert conversations
Conference sessions, office hours, and analytics careers
Existing members
Digital Analytics Vault
Live-session recordings, practical demonstrations, and expert conversations for ongoing analytics learning.
A useful next step
For learners who want a reference library.
Revisit a practical example
Return to tracking, reporting, and SQL demonstrations as you apply them to your work.
Learn across topics
Explore recordings on analytics implementation, experimentation, visualization, and careers.
Build on free training
Free replay funnels offer selected sessions. The Vault provides paid member access to the recordings listed below.
What is inside
A library built from real sessions.
Browse the current recording collection. Some older sessions discuss earlier tool versions; titles and dates help you choose the material relevant to your work. No future session schedule is promised.
Introduction · 2 lessons
- Introduction Preview lesson →
- Feb 26th, 2026 - How to Leverage AI and Show On Your Resume
Office Hours - Conversation on Various Topics · 2 lessons
- Feb 11th 2026 - Career in BI, Freelancing, GA Auditor Preview
- Jan 2026 - Conversations on Future Skills in Analytics, What to learn and What not to learn
Marketing Analytics Summit 2025 · 7 lessons
- Director of Analytics e-Sense
- Data Quality with ObservePoint
- MAS 2025 John Lovett - Author Big Book of KPIs
- Pierre Debois - CEO Zimana Analytics and Instructor
- Jim Sterne Advice for Beginners
- Josh Silverbauer
- Data Misery - Anil and Jason
Live Training Sessions (2025) · 4 lessons
- Getting Started with Piwik PRO (Also get access to Free Piwik PRO Course)
- Data to Action with Piwik PRO CDP
- SQL for Beginners and Marketing Analyst - June 2025
- GA4 Event Paramaters in BigQuery
Latest Training Sessions (2024) · 5 lessons
- Career in Digital, Web and Marketing Analytics (Aug 7, 2024)
- Intro to Piwik PRO and 5 Great Features (July 31s)
- Getting Started with BigQuery for GA4 (July 2024)
- What is Digital, Marketing and Data Analytics
- Challenges in B2B Analytics and Solutions
Google Analytics 4 (GA4) · 8 lessons
- GA4 for Beginner - GA4 Data Model, Reports, Exploration and Tracking Via GTM
- Google Analytics For Absolute Beginners (Universal Analytics)
- Universal Analytics vs/ GA4
- GA4 - What's Different and Why You Should Care
- Exploration in GA4 (Most important features in GA4)
- GA4 and BigQuery Integration
- Common GA4 Questions and Answers
- Google Analytics 4 Setup with Google Tag Manager & Google Analytics 4 Event Tracking
Google Tag Manager · 3 lessons
- Google Tag Manager - Beginners Course
- 3 Ways JavaScript Can Help you with GTM Tracking
- Data Layer Masterclass
BigQuery and SQL · 4 lessons
- Making Sense of GA4 data in BigQuery
- BigQuery With GA4 - Why You Absolutely Need It
- 7 Essential SQL Commands with GA4 and BigQuery
- Write SQL in BigQuery Without Knowing SQL
Data Visualization · 1 lessons
- Google Data Studio Crash Course
A/B Testing and Experimentation Lessons · 3 lessons
- 6 Secrets to Winning at the Experimentation Game Funnels6 Secrets to Winning at the Experimentation Game
- You're sitting on a gold mine - How to use your customers to help you write high-converting copy
- How to optimize your CRO Program
Career, Jobs and Resume · 3 lessons
- Resume and LinkedIn Tips
- Key Job Trends in Digital Analytics
- Becoming an Analyst, one student's journey
Digital Analytics Coaching Week (Jan 2022) · 3 lessons
- Day 1
- Day 2
- Day 3
Machine Learning and Python for Marketing Analytics · 3 lessons
- Why Learn Python
- Python Use Cases for Marketing Analytics
- Predicting Ad Clicks with Python
The Vault also contains selected downloadable resources and recommendations. Links to separately paid programs do not grant access to those programs.
Try a preview
Meet the library before joining.
The existing introduction is available as a public preview. Other listed recordings require member access.
Looking for a free replay?
Start with selected free sessions through the existing replay signup funnels.
Membership options
Choose how you learn.
Monthly: Three-day free trial. Card required. $0 due today, then $20 USD/month after the trial unless cancelled. The existing monthly plan allows cancellation anytime.
Annual: $197 USD due at checkout, renewing each year. The annual plan does not include the monthly trial.
Checkout displays the final total and applicable taxes. Existing billing and member access continue through New Zenler.
Learn with a practitioner
Anil Batra
Founder of Optizent, with teaching experience at the University of Washington, University of British Columbia, and Bellevue College. The library includes his training and conversations with guest experts.
Vault or All Access Pass?
The Vault is a recordings membership. All Access Pass is a separate bundle of structured courses. Neither offer should be assumed to include the other.
Before you join
Your questions, answered.
Is this the former Analytics Intelligence Vault?
Yes. Digital Analytics Vault is the public name for the existing recordings membership. Its course URL, member accounts, and existing subscriptions remain in place.
Are all recordings free?
No. Selected free replays remain available through their signup funnels. Vault recordings require membership, except where a public preview is explicitly offered.
Does this include every paid Optizent course?
No. The Vault contains its own recording collection. Structured courses and All Access Pass are separate offers.
Are future live sessions included or scheduled?
This page describes the current recordings repository. Upcoming live sessions and registration availability are announced separately through the Learning Hub.
How do existing members access recordings?
Sign in with your existing account and open the Vault from My Courses or use the member access link above.
Learn with a practitioner
Anil Batra
Founder of Optizent, with teaching experience at the University of Washington, University of British Columbia, and Bellevue College. The library includes his training and conversations with guest experts.
Vault or All Access Pass?
The Vault is a recordings membership. All Access Pass is a separate bundle of structured courses. Neither offer should be assumed to include the other.
