Here is what you can start learning right away!
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Latest Training Sessions (2024)
4
Lessons
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Career in Digital, Web and Marketing Analytics (Aug 7, 2024)
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Intro to Piwik PRO and 5 Great Features (July 31s)
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Getting Started with BigQuery for GA4 (July 2024)
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What is Digital, Marketing and Data Analytics
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Google Analytics 4 (GA4)
8
Lessons
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GA4 for Beginner - GA4 Data Model, Reports, Exploration and Tracking Via GTM
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Google Analytics For Absolute Beginners (Universal Analytics)
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Universal Analytics vs/ GA4
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GA4 - What's Different and Why You Should Care
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Exploration in GA4 (Most important features in GA4)
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GA4 and BigQuery Integration
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Common GA4 Questions and Answers
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Google Analytics 4 Setup with Google Tag Manager & Google Analytics 4 Event Tracking
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Google Tag Manager
2
Lessons
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Google Tag Manager - Beginners Course
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3 Ways JavaScript Can Help you with GTM Tracking
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Data Visualization
1
Lesson
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A/B Testing and Experimentation Lessons
3
Lessons
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6 Secrets to Winning at the Experimentation Game Funnels6 Secrets to Winning at the Experimentation Game
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You're sitting on a gold mine - How to use your customers to help you write high-converting copy
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How to optimize your CRO Program
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BigQuery and SQL
3
Lessons
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Making Sense of GA4 data in BigQuery
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BigQuery With GA4 - Why You Absolutely Need It
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7 Essential SQL Commands with GA4 and BigQuery
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Career, Jobs and Resume
2
Lessons
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Key Job Trends in Digital Analytics
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Digital Analytics Coaching Week (Jan 2022)
3
Lessons
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Machine Learning and Python for Marketing Analytics
3
Lessons
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Python Use Cases for Marketing Analytics
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Predicting Ad Clicks with Python
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Recommended Books
4
Lessons
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Trustworthy Online Controlled Experiments: A Practical Guide to A/B Testing (Link to Amazon)
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Predictably Irrational (Link to Amazon)
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Google Analytics Certification eBook (50 Questions) - Free with this course
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UTM Medium to Channel Grouping Cheatsheet - Free with this course
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Recommended Tools and Chrome Plugins
1
Lesson
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Master Digital Analytics (These require extra payments)
2
Lessons
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Become A Digital & Web Analyst
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Optizent Academy Membership
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A lot more to come - new content every month
1
Lesson
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Stay tuned for more content. Keep learning with new content every month.
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