What is a measurement plan?
Understand how business objectives translate into measurable events, parameters, and conversions.
OPTIZENT LEARNING HUBFREE INTERACTIVE LIVE WORKSHOP · 45 MINUTES
Live Workshop: Build Your GA4 Measurement Plan
Learn live, ask questions, and build a practical GA4 measurement plan with Anil Batra.
Join a free, interactive, instructor-led workshop. Ask questions directly to Anil, discuss real GA4 measurement challenges, and see a measurement plan built live using GA Auditor. No prior experience with measurement planning is required.
Anil Batra · Founder, Optizent
Wednesday, October 21, 2026 · 11:00 AM Pacific (PDT)
Free live interactive workshop · 45 minutes
Live Workshop: Build Your GA4 Measurement Plan
Wednesday, 21 October 2026
11:00 AM PDT
What you'll learn
How to build a measurement plan
Learn the essential components of a practical GA4 measurement plan, including a simple spreadsheet-based approach.
How to validate your implementation
Understand how to compare your measurement plan against what's implemented and collected.
How to keep your plan current
See how ongoing discovery, monitoring, and implementation changes can help keep your plan relevant.
PRACTICAL LIVE DEMONSTRATION
See a Measurement Plan Built Live
We'll walk through a real-world example and demonstrate how GA Auditor can help discover existing tracking, organize events and parameters, identify gaps, and keep your measurement plan up to date.
Featuring GA Auditor · GAAuditor.com
Learn together, with questions throughout
Use chat at any time or raise your hand to ask to speak. Anil will pause for questions and discuss real GA4 measurement challenges as we work through the example.
- 0–5 minutes: Welcome, optional brief introductions in chat or by voice, workshop goals, and your biggest tracking challenges.
- 5–15 minutes: Connect business objectives to events, parameters, and key events; ask questions as we go.
- 15–35 minutes: Build a measurement plan live using GA Auditor, with discussion and questions throughout.
- 35–42 minutes: Validate tracking, identify gaps, and plan ongoing updates with participant questions.
- 42–45 minutes: Recap, next steps, and any remaining questions.
No prior experience with measurement planning is required.
How to participate
You will join muted. Ask questions in chat throughout or raise your hand to ask to speak; the instructor will invite you to unmute. Cameras are optional. The host controls microphone and screen-sharing permissions. At the start, you are welcome to give a brief introduction in chat or by voice: your name, role, and one GA4 challenge.
Recording notice
This workshop will be recorded for replay. If you choose to speak, appear on camera, or share your screen, your contribution may be included in the recording. Keep your camera off if you prefer, and avoid sharing confidential or personal data.
Who should attend?
- Digital marketers responsible for campaign performance
- GA4 and GTM practitioners
- Marketing analytics consultants
- Agencies managing client analytics
- Marketing teams looking to improve data quality
YOUR INSTRUCTOR
Anil Batra
Founder, Optizent
Anil will guide this practical workshop on GA4 measurement planning, implementation validation, and keeping your tracking aligned with your business goals.
Start Building a Better Measurement Plan
Bring your GA4 questions and learn alongside the instructor. We welcome questions throughout the session.
Register for FreeFree registration is open. Join us live on October 21 at 11:00 AM Pacific.