Google Analytics 4
Work through common GA4 questions and build a clearer understanding of your reports.
Watch Free GA4 Session →For marketers who want to work confidently with data
Learn Marketing Analytics with Free, Practical Training.
Build real-world skills in GA4, Google Tag Manager, BigQuery, measurement strategy, and AI for marketing analytics through free webinars, tutorials, and expert-led courses.
Get live-training announcements, or start with a free lesson today.
Practitioner-led
Learn with Anil Batra, founder of OptizentTeaching experience
UW · UBC · Bellevue College
Learn with Anil Batra, founder of OptizentTeaching experience
UW · UBC · Bellevue College
01 LearnStart with free lessons and expert-led sessions.
02 ApplyPut your skills to work on real analytics challenges.
03 GrowBuild depth through structured courses.
Learn together
Upcoming Live Training
Practical sessions for marketing professionals, with room for questions.
Explore recorded sessions while registration is closed
Build Your GA4 Measurement Plan
Connect business goals to events and parameters, validate your tracking, and keep your measurement plan current. Get notified when free workshop registration opens.
Date and time to be announced. Registration is currently closed. Start with a recorded session today.
Learn with Anil BatraInstructor: Anil Batra
Live and interactive · 45 minutes
Date and time to be announced. Registration is currently closed.
View Workshop Details →A useful place to start
Browse All Resources →Start Learning Free
Choose a topic and take your next practical step. Lessons, replay access, and tutorials are free. Some ask for your email to provide access.
Google Tag Manager and Tracking
Understand the data layer and how it supports your analytics implementation.
Watch Free Data Layer Lesson →BigQuery and SQL
Use BigQuery Table Explorer as a starting point for creating SQL queries.
Start Free BigQuery Lesson →Measurement Strategy and Data Quality
Sign up for the free GA4 setup checklist to review the foundations of your implementation.
Get the Free GA4 Checklist →GA4 Video Lessons
Build your GA4 foundations with a free five-part video series. Sign up to access the lessons.
Get Free Video Lessons →On your schedule
Watch Past Webinars
Revisit an expert-led session and put one new idea into practice. Sign up for free replay access.
GA4 · Free replayGA4 Questions Answered
Explore common questions about Google Analytics 4.
Watch Recording →
Tracking · Free replayGoogle Tag Manager for Beginners
Get oriented with the tool used to manage marketing and analytics tags.
Watch Recording →
BigQuery · Free replayGA4 + BigQuery Integration
Explore the connection between your analytics data and BigQuery.
Watch Recording →Keep learning after the live session
Digital Analytics Vault
Your ongoing library of live-session recordings.
Go beyond selected free replays with member access to practical training and expert conversations on GA4, GTM, BigQuery, experimentation, and analytics careers.
Featured Learning Program
Become a Digital & Web Analyst
A structured path to building your analytics skills.
Connect business goals with measurement, analysis, and recommendations. This self-paced, career-focused program takes you beyond individual tools with existing lessons, assignments, and project work.
For aspiring analysts and marketers who want a connected learning path or a stronger foundation for their current role.
Explore the Learning Program →Enrollment available · $997 USD once or 5 monthly payments of $225 USD ($1,125 total).
Anil Batra · Founder, Optizent
Experience that connects the dots
Learn from an Experienced Practitioner
Anil Batra helps teams connect marketing goals with analytics implementation and decision-making. His work spans startups and established organizations, bringing real analytics challenges into the classroom.
He holds an MBA from the University of Washington and has taught at the University of Washington, University of British Columbia, and Bellevue College. He has also served on the board of the Digital Analytics Association.
“The training was clear and detailed.”
Munira Miyaziwala · Senior Marketing Manager and Business Owner
From the existing Optizent student testimonial
Build on what you know
View All Courses →Go Deeper with Structured Courses
When you want a guided path, explore a course that fits the skills you need next.
GA4 Zero To Hero — Complete Google Analytics 4 course
Build skills in GA4 implementation, administration, reporting, and analysis.
$497 USD · one-time payment
Explore Course →Google Tag Manager (GTM) — Zero to Hero
Learn to manage analytics and marketing tags with Google Tag Manager.
$497 USD · one-time payment
Explore Course →BigQuery & SQL for Marketers and Marketing Analysts with GA4 and More...
Write SQL, work with GA4 data in BigQuery, and develop deeper analysis skills.
$497 USD · one-time payment
Explore Course →See each course page for current pricing and payment options.
Put your learning to work
Tools That Help You Apply What You Learn
Optional companions for practical measurement and campaign tracking.
GA Auditor
Build and maintain measurement plans, validate analytics implementation, monitor changes, and investigate data quality.
Explore GA Auditor →UTM Manager
Create, organize, and govern campaign tracking URLs. Apply consistent naming as your campaigns grow.
Explore UTM Manager →