PRACTICAL DIGITAL ANALYTICS TRAINING
Stop guessing. Start making confident marketing decisions.
Learn GA4, Google Tag Manager, and digital analytics with Anil Batra. Build the skills to measure what matters, troubleshoot tracking, and turn data into decisions.
Learn with Anil Batra · Founder, Optizent · Teaching experience: UW, UBC, Bellevue College
What would you like to do next?
Start with the goal that brought you here. Choose a clear next step, whether you are exploring analytics or already using it at work.
Exploring a new career
Could analytics be your next career?
Understand what digital analysts do, the skills and tools they use, and where to start before choosing your path.
Building your foundation
Turn scattered tutorials into a learning path.
Build a foundation in business goals, measurement, implementation, and analysis through a self-paced program with assignments and project work.
Solving problems at work
Get better at the work on your desk today.
Find focused training in GA4, Google Tag Manager, BigQuery and SQL. Choose the skills you need for your next analytics challenge.
See how practical learning feels.
Start with free GA4 lessons, then choose the training that fits your goals. The lesson series opens a free signup page.
“Anil not only helped with tools etc. but also the process, insights, role of an analyst and how to add value across the organization.”
Roberto Perez · Become a Digital & Web Analyst
“It really helped me to understand inner technical concept like data layer way of tracking things.”
Ginoop Antony · GTM Advanced course
THE GUIDED CAREER PROGRAM
Build the skills behind the analyst title.
Become a Digital & Web Analyst
Connect business goals to a measurement plan, tracking requirements, analysis, and recommendations. Follow one structured path and apply what you learn through assignments and project exercises.
Define your KPIs → Plan measurement → Implement tracking → Analyze and present
Recorded lessons, resources, templates, assignments, and project work. Self-paced learning lets you progress around your schedule.
$997 USD once or 5 monthly payments of $225 USD ($1,125 total).
Build the skills your next project needs.
Go deep on one skill.
Choose an individual course in GA4, Google Tag Manager, BigQuery and SQL, JavaScript, or another analytics subject. Review the curriculum and available previews to find the right fit.
Keep growing with All Access Pass.
Get a collection of structured courses across implementation, reporting, SQL, visualization, and marketing analytics. Includes the Become a Digital & Web Analyst Program.
$97 USD/month · $997 USD/year · $3,997 USD one-time
Digital Analytics Vault is a separate membership.
DIGITAL ANALYTICS VAULT · MISSED A LIVE SESSION?
Your next useful idea could be one workshop away.
Revisit practical demonstrations and expert conversations when a question comes up at work. Explore the recording collection and choose the topics that matter to you.
Data Layer Masterclass
Explore the data layer behind your tracking.
Making Sense of GA4 data in BigQuery
Revisit a practical approach to working with GA4 data.
7 Essential SQL Commands with GA4 and BigQuery
Build familiarity with useful query patterns.
$20 USD/month or $197 USD/year · Paid membership for the recording collection. Some recordings cover earlier tool versions; review titles and dates.
Choose the learning option that fits.
| Option | Best for | What you get |
|---|---|---|
| Guided Analyst Program | A connected foundation | Self-paced lessons, templates, assignments, and project exercises |
| Individual Courses | One specific skill | Focused curriculum; review each course for previews, resources, and access terms |
| All Access Pass | Learning across several disciplines | Structured course bundle, including the analyst program; Vault separate |
| Digital Analytics Vault | Revisiting practical sessions | Recording library; member access through your chosen plan |
Explore each offer for its curriculum, access terms, support, and current enrollment options.
Learn with someone who connects the dots.
Anil Batra is the founder of Optizent, with teaching experience at the University of Washington, University of British Columbia, and Bellevue College. His training connects business questions with practical analytics implementation and analysis.
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