Optizent Academy - Digital, Marketing and Analytics Courses

Transform Your Career!!!  Become A Data Driven Marketer!!!

Trained over 30,000 People  from 151 Countries!

Comprehensive Digital & Web Analytics Program - For Those Who Want to Learn & Start a New Job, Enhance Their Marketing Job or Start A Freelancing Career!!
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Become a Digital & Web Analyst with comprehensive Online Program that will make you ready for a Career in Digital & Web Analytics. 
This 3 Month long program is developed based on 16 years of experience teaching Digital & Web Analytics at various Universities and Colleges.
Only program that teaches you  the tools and the process with hands-on experience. Signup for information session.

Start Your Data Driven Journey - For Those Who Are New & Want A Taste of This Career!

Our 5-day Challenges are a quick way to get started with various tools and technologies. These challenges will help you grasp the fundamentals as well as allow you practice to strengthen your learning.

These 5 Day Challenges are designed to help you up a running in no time with very minimal efforts.

These challenges are for beginners and those who want to learn the right way.

Master Various Tools & Processes - For Those Who Already Know A Bit But Want More

Gain complete mastery on various subjects by enrolling in our Mastery Programs. These programs take you through complete journey, step by step.  

Not only will you gain complete mastery of various tools, technology and processes but also learn best practices and how and when to use which tool, technology and process.

Optizent Insider Membership - For Those Who Want More from Their Job and Freelancing Career

Get all of our 5 Day Challenges and Mastery Programs along with several other benefits in this All Inclusive Membership.
You will become an insider, which will give you access to exclusive Facebook group where you can engage with me, you will get first view of the jobs that are from my network and you will have direct access to me. You will not only learn from me but learn from people within my network.
Note: Insider program does not include "Become A Digital & Web Analyst Program"

Some Organizations Where Our Students Work At

 "For God’s sake, learn SQL.” June Dershewitz – Amazon music’s head of data strategy - implored to attendees of a well-attended digital analytics conference early last year. So, I did, all thanks to Anil Batra and his two part, one-day SQL training held at another digital analytics conference. I have had past experience with Structured Query Language, but Anil’s training provided real life examples of advanced nesting and more complex uses of the tool. I still use SQL infrequently in my digital analytics practice, but I now feel confident to build on what I know to tackle any business use case that may come my way." 

Enrique "Rick" Gonzalez
LinkedIn

 "I am a student of Anil Batra. While the class I took finished in August, I use the present tense because he has continued to be a role model and mentor to me since the course finished. The best way to describe Anil's teaching style is empowering. He didn't just help us understand the material, he continuously stressed that even if we struggled, we could understand the material. Many people with strong skills with analysis can't break down how to do it, but Anil had great patience and great acumen presenting the material. Anil repeatedly stressed that analytics didn't exist in vacuum, you have to tell a story a story with these numbers for business stakeholders to understand.  Presenting numbers in a vacuum isn't meaningful without context, and he stressed repeatedly that an analyst's job is to make sure data means something to stakeholders who may not know what the numbers are. I cannot recommend Anil highly enough, he is a fantastic teacher." 

Charles Mendelson
Analyst, Pitchbook

 "I have been working with Marketing Analytics since 6 years ago, and if you are here looking for understanding the work for Digital Analytics, how to connect all the dots and how to analyze data this is the course.
Most of the courses and instructors talk about tools, programming languages, reporting and the value of the data but no one talks about the processes you need to follow, and how to add insights to the business, how to become an advisor for other departments and add more value to the business. That's one of the biggest things I learned here. Anil not only helped with tools etc. but also the process, insights, role of an analyst and how to add value across the organization.
Another thing I liked about the “Become a Digital & Web Analyst”  course is the practical nature of the course and Live session with Anil, who has more than 20 years of experience in the area, he can help with what you need to do." 

Roberto Perez
Digital Marketing and Analytics Consultant

 "Thanks to optizent courses, I learned very advanced techniques on google tag manager. You will tackle questions which seemed complex to you with great confidence. If you are looking for a course to take the next step you are at the right address." 

Alban Noutcha Ngassam
LinkedIn

 "GTM advanced course by Anil is a fantastic course. It really helped me to understand inner technical concept like data layer way of tracking things.
So if you have some GTM skills and you really want to take your skills to the next level, this course is really good. Anil won’t disappoint you and guides you all the way. Brilliant teacher, five stars!" 

Ginoop Antony
SEM Campaign Specialist. Tata Consultancy Services

 "As an IT professional its mandatory to keep up with new technologies and solutions. In the wide options and short times for trainings its priceless to find a concise course as Anil offers. Tag mánager training allows me to understand better fundamentals to share thoughts with marketing team more deeply." 

Patricio Gutiérrez Pasman
IT Manager, Smiles
Argentina

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