▥ GA4
Google Analytics 4
Set up measurement, understand user behavior, and find answers in your data.
Explore GA4 training →PRACTICAL DIGITAL ANALYTICS TRAINING
Build analytics skills you can use at work.
Learn GA4, Google Tag Manager, BigQuery, and more with Anil Batra. Build the skills to measure what matters, troubleshoot tracking, and turn data into decisions.
Learn with Anil Batra
Founder, Optizent · Analytics advisor & instructor
Practical lessonsReal-world applicationsLearn at your pace
Build the skills your next project needs.
Choose a skill. Build confidence. Put it into practice.
◇ Tag Manager
Google Tag Manager
Build confidence with tags, triggers, and the tracking your business needs.
Explore GTM training →SELECT skills
FROM learning;
FROM learning;
BigQuery & SQL
Work with analytics data and learn to answer business questions using SQL.
Explore all courses →LIVE TRAINING
See Upcoming Sessions →Learn together. Ask questions. Get unstuck.
Join live sessions with Anil and work through practical analytics topics.
Find your next step
Start with the goal that brought you here.
THE GUIDED ANALYST PROGRAM
Build the skills behind the analyst title.
Become a Digital & Web Analyst
Connect business goals to a measurement plan, tracking requirements, analysis, and recommendations. Follow a structured path with recorded lessons, templates, assignments, and project exercises.
01 · Define your KPIs02 · Plan measurement03 · Implement tracking04 · Analyze & present
$997 USD once
Or 5 monthly payments of $225 USD ($1,125 total). Self-paced learning around your schedule.
See Curriculum & Enrollment →
A connected foundation in business goals, measurement, implementation, and analysis.
Learn across disciplines. Stay curious.
ALL ACCESS PASS
More skills. One course collection.
Explore structured courses in implementation, reporting, SQL, visualization, and marketing analytics. Includes the Become a Digital & Web Analyst Program.
$97/month · $997/year
Or $3,997 USD one-time. Digital Analytics Vault is a separate membership.
See Included Courses & Plans →DIGITAL ANALYTICS VAULT
One workshop away from your next useful idea.
Revisit practical demonstrations and expert conversations when a question comes up at work.
- Data Layer Masterclass
- Making Sense of GA4 Data in BigQuery
- 7 Essential SQL Commands with GA4 and BigQuery
$20/month · $197/year
USD. Some recordings cover earlier tool versions; review titles and dates.
See What's Inside the Vault →TRY A LESSON
See how practical learning feels.
Start with free GA4 video lessons, then choose the training that fits your goals.
Explore Free GA4 Lessons →Opens a free signup page.
“Anil not only helped with tools etc. but also the process, insights, role of an analyst and how to add value across the organization.”
“It really helped me to understand inner technical concept like data layer way of tracking things.”Read full student testimonials →
Learn with someone who connects the dots.
Anil Batra is the founder of Optizent, with teaching experience at the University of Washington, University of British Columbia, and Bellevue College. His training connects business questions with practical analytics implementation and analysis.
Meet Anil →Keep building your analytics skills.
Get practical analytics insights and training updates in your inbox.
Get Free Learning Updates →Build reliable analytics capabilites - from foundations to execution
On-demand. Structured. Flexible access options.
Insights Vault OS
Live analytics intelligence — powered by community.
This is your living operating system. There are learnings for every Analytics professional. You get live sessions, real-time updates, expert conversations, system walk-throughs, and direct community intelligence — so you stay ahead of changes.
- Live sessions & replays
- Community conversations
- Expert roundtables
- Tool & platform change intelligence
- Live system clinics
Analytics Foundations
Start your analytics career with clarity — not confusion.
This is your onboarding engine into the Optizent Analytics Operating System. We decode the field, map real career paths, and give you your first production-grade foundations. Perfect if you’re new, switching careers, or want a clean modern entry point.
- What analytics really is (roles, pay, paths)
- GA4 & GTM foundations
- Core analytics concepts
- Tool ecosystem overview
- Career OS onboarding system
All-Access Brain
Your analytics brain — always current.
This is your structured knowledge base for analytics systems, strategy, tooling, and frameworks. You get access to all pre-recorded programs, structured learning paths, certifications, and system playbooks — updated continuously. Perfect if you want to master the craft, not just learn tools.
- All structured programs
- New course drops
- Certifications & frameworks
- Templates & playbooks
- Brain Library updates
Some Organizations Where Our Students Work At
Top Rated Courses
Access hours of amazing, in-depth courses including hours of step-by-step instructions.
Learn At Your Own Pace
From any device, any time at your convenience. Resume exactly where you left off. No limits on the number of times you can view video lessons.
Awesome Community
Join our community and connect with students from around the world who are just like you. Learn and share with the every growing community.
