Digital Analytics Academy
Become a Web, Digital & Marketing Analytics Rockstar!
Gain the knowledge, master various tools and process and acquire the practical experience you need to supercharge your career!

Trained over 60,000 people from 153 countries.

Your Journey Starts Here

Become A Digital & Web Analyst

A comprehensive practical course in Digital, Web  and Marketing Analytics.
Provides you everything you need to learn to launch your career.
Get a Certificate on succesfull completion.

Digital Analytics Technical Mastery

A comprehensive practical to become a Technical Marketer.
You will learn GA4, GTM, JavaScript, CSS, HTML, Regex etc. to master technical side of Digital Analytics

Inner Circle Membership

Support and community to help  you learn , connect and grow, then this is for you.
Most people will benefit from the wide array of courses, support and community this option offers.

Individual Courses

If you are looking for a specific skill set to work on but do not need everything that membership offers, then choose individual courses that include GA4, Google Tag Manager Mastery, JavaScript, SQL etc., 

Are you STUCK?

Let us help you get unstuck!

Schedule a quick call and get the help you need.

  • GA4, GTM, JavaScript, BigQuery, Data Studio Questions
  • Career Questions
  • Need quick advice

Some Organizations Where Our Students Work At

 "For God’s sake, learn SQL.” June Dershewitz – Amazon music’s head of data strategy - implored to attendees of a well-attended digital analytics conference early last year. So, I did, all thanks to Anil Batra and his two part, one-day SQL training held at another digital analytics conference. I have had past experience with Structured Query Language, but Anil’s training provided real life examples of advanced nesting and more complex uses of the tool. I still use SQL infrequently in my digital analytics practice, but I now feel confident to build on what I know to tackle any business use case that may come my way." 

Enrique "Rick" Gonzalez

 "I am a student of Anil Batra. While the class I took finished in August, I use the present tense because he has continued to be a role model and mentor to me since the course finished. The best way to describe Anil's teaching style is empowering. He didn't just help us understand the material, he continuously stressed that even if we struggled, we could understand the material. Many people with strong skills with analysis can't break down how to do it, but Anil had great patience and great acumen presenting the material. Anil repeatedly stressed that analytics didn't exist in vacuum, you have to tell a story a story with these numbers for business stakeholders to understand.  Presenting numbers in a vacuum isn't meaningful without context, and he stressed repeatedly that an analyst's job is to make sure data means something to stakeholders who may not know what the numbers are. I cannot recommend Anil highly enough, he is a fantastic teacher." 

Charles Mendelson
Analyst, Pitchbook

 "I have been working with Marketing Analytics since 6 years ago, and if you are here looking for understanding the work for Digital Analytics, how to connect all the dots and how to analyze data this is the course.
Most of the courses and instructors talk about tools, programming languages, reporting and the value of the data but no one talks about the processes you need to follow, and how to add insights to the business, how to become an advisor for other departments and add more value to the business. That's one of the biggest things I learned here. Anil not only helped with tools etc. but also the process, insights, role of an analyst and how to add value across the organization.
Another thing I liked about the “Become a Digital & Web Analyst”  course is the practical nature of the course and Live session with Anil, who has more than 20 years of experience in the area, he can help with what you need to do." 

Roberto Perez
Digital Marketing and Analytics Consultant

 "Thanks to optizent courses, I learned very advanced techniques on google tag manager. You will tackle questions which seemed complex to you with great confidence. If you are looking for a course to take the next step you are at the right address." 

Alban Noutcha Ngassam

 "GTM advanced course by Anil is a fantastic course. It really helped me to understand inner technical concept like data layer way of tracking things.
So if you have some GTM skills and you really want to take your skills to the next level, this course is really good. Anil won’t disappoint you and guides you all the way. Brilliant teacher, five stars!" 

Ginoop Antony
SEM Campaign Specialist. Tata Consultancy Services

 "As an IT professional its mandatory to keep up with new technologies and solutions. In the wide options and short times for trainings its priceless to find a concise course as Anil offers. Tag mánager training allows me to understand better fundamentals to share thoughts with marketing team more deeply." 

Patricio Gutiérrez Pasman
IT Manager, Smiles

Top Rated Courses

Access hours of amazing, in-depth courses including hours of step-by-step instructions.

Learn At Your Own Pace

From any device, any time at your convenience. Resume exactly where you left off. No limits on the number of times you can view video lessons.

Awesome Community

Join our community and connect with students from around the world who are just like you. Learn and share with the every growing community.

Need Consulting Services?

Our team of experts  is here to work along side you or just take over all of your Digital Analytics Strategy, Implementation, Reporting and Optimization task.  Click on the button to contact us with your requirements.