21 Metrics for Measuring Online Display Advertising

Course Summary

In this eBook I am listing the 21 metrics to measure the success of your display advertising. Most of these are also applicable, with some variation, to other forms of digital advertising such as Paid Search, Social Media Ads, Print and email.

Course Curriculum

Anil Batra

Anil is a Digital Marketing and Analytics professional with 18+ years of experience. He has worked with companies ranging from startups to Fortune 500 and has helped them improve marketing results as well as develop data-driven culture. He has vast experience in Web, Email, Social, Display, Search, Paid Search, and CRM.
He holds a B. Tech in Electronics and Communication Engineering from India and an MBA from the University of Washington, Seattle.

Anil has taught and trained several Marketing and Analytics folks in past 18  years of teaching at UBC, University of Washington, and Bellevue College, and speaking engagements at various conferences as well as his blog. He conducts several training sessions and workshops on various topics in Digital Marketing and Digital Analytics.  He has also served on the Board of Digital Analytics Association (DAA) and was instrumental in starting the DAA Symposiums.

Anil has worked and trained teams at the following companies:

  • Microsoft
  • Estee Lauder
  • HCL
  • Finning
  • ZiplyFiber
  • T-Mobile
  • AT&T
  • Wunderman
  • Possible
  • Wall Street Journal
  • ESPN
  • Starbucks

Anil has taught over 30,000 students from 152 countries.

John Smith

Developer

Highly Recommended Course. Easy to Understand, Informative, Very Well Organized. The Course is Full of Practical and Valuable for Anyone who wants to Enhance their Skills. Really Enjoyed it. Thank you!!

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