FREE PRACTICAL LEARNING
Free Digital Marketing and Analytics Resources
Start Learning Free
Choose a practical starting point. Existing signup funnels provide access to lessons, replays, or the checklist.
Google Analytics 4
Build a clearer understanding of GA4 reports and common questions.
Google Tag Manager and Tracking
Understand the data layer and your analytics implementation.
Measurement Strategy and Data Quality
Review implementation foundations with the free GA4 setup checklist.
GA4 Video Lessons
Build your foundations with the existing five-part video series.
Optional tools: GA Auditor · UTM Manager
Free Live Session Replay
Learn how to start and grow your career in Digital, Web and Marketing Analytics.
Free BigQuery Lesson
Learn how you can use Table Explorer feature in BigQuery to write SQL.
Free Data Layer Lesson
Everything you will ever need to know about Data Layers is in this video.
Important Links
- Free Videos on our YouTube channel
- Digital Marketing and Analytics Power Pack
- Digital Analytics Freelancer & Jobseeker Directory
- Get GA4 insights in your inbox (free weekly insights)
- Free BigQuery with GA4 lessons and newsletter
- Digital Analytics Insights newsletter
- How to Start a Career in Digital, Web and Marketing Analytics
- Free UTM Builder & Manager
eBooks
- GA4 eBook Pack (paid, coupon attached to the link) - This is a set of eBooks that will demystify GA4 for you
- Google Analytics Certification (GAIQ) Questions and Answers eBook
- 5 Skills Every Digital Marketers and Analyst Needs
- UTM Medium to Channel Grouping Mapping Cheat sheet
- 5 videos that you need to learn GA4
- Handpicked Digital Analytics Resources Library
- Digital Analytics Freelancer Directory
Signup for the Upcoming Sessions
- Signup for Free Live training sessions
- Digital Marketing Analytics Masterclass Waitlist (Become a Digital & Web Analyst, Hands-on practical program)
- Optizent Academy Membership Enrollment - This is what you need to become a Digital Analytics Rockstar!
Getting Started Mini-Workshops (Paid)
There are a lot of free courses and videos online but they still don't show you how to get started in the right way. People who have had experience with the following tools still find a lot of value in these workshops. These workshop are what you need to get started step by step.
Free Live Session Replays
We conduct live sessions to bring expert insights on various topics. Below you will find the replays of these sessions.
Sign up to be notified about upcoming live sessions.
- Google Analytics 4 - Common Questions and Answers
- Becoming an Analyst, one student's Journey
- Microsoft Clarity - Web Analytics, Heatmapping and Screen Recording Tool
- Python for Marketing
- Google Analytics v/s Google Analytics 4
- Google Tag Manager for Beginners
- Google Analytics 4 + BigQuery Integration
- Google Data Studio for Beginners
Software & Sites
- App Sumo is my go to place for a lot of software and services
- TidyCal - A calendar service that I use on this site
- Keyword Everywhere - SEO Tool
- Supermetrics
- Pabbly Connect for automating a lot of tasks
- Website Cookie Scanner by Piwik PRO
- Piwik PRO (Google Analytics alternative)
- Analytics Hire.com - Directory of Analytics Professionals and Job Listing
Resources for Current students
SQL Server
- Adventureworks database restore
Python
- Python Resources - https://numpy.org/
- Colab Python Notebook - https://colab.research.google.com/
- Ad Click Prediction Data - https://www.kaggle.com/c/avazu-ctr-prediction
