A/B Testing and Experimentation for Websites and Marketing

Course Summary

Learn what A/B testing is and how you can use it to make data driven decision to help your marketing, conversion rate and and customer experience. The course will cover fundamentals of A/B testing, provide you the process that you can use to start A/B testing today, along with some examples to get your creative juice going.

The applications for A/B testing are various, some of them are

Product Changes - Web, Desktop, Mobile
Marketing Messages
Landing Page Optimization
Creative design
Call to actions
Funnel conversions
Search Marketing
Udemy course marketing
Discount and Coupon strategy
Pricing strategy
Conversion Rate Optimization (CRO)

All major organizations such as Facebook, Google, Amazon, Microsoft, Twitter, etc. spend millions of dollars on A/B Testing. Understand the fundamentals so you can learn and apply too.

I have worked several major organizations and helped them deliver better marketing, better conversion and better customer experience using the content I will deliver in this course.

Course Curriculum

Introduction
1 Lesson
- Introduction
  Preview
A/B Testing and related terms and definitions
5 Lessons
- What is A/B testing
  Start
- Why Random selection?
  Start
- What is A/A Test?
  Start
- How much traffic do you need?
  Start
- A/B testing Ideas
  Start
A/B Testing Process
5 Lessons
- A/B Testing Process Overview
  Start
- Finding Opportunities
  Start
- What are Goals and Metrics?
  Start
- Hypothesis and Opportunity Prioritization
  Start
- Run and Analyze A/B Test
  Start
Convert A/B testing tool
2 Lessons
- Creating an A/B Test in Convert
  Start
- A/B Test Reports in Convert
  Start
Bonus Section: Expert Interviews and Presentations
6 Lessons
- About Bounus Section
  Start
- Eden Bidani: You're sitting on a gold mine - How to use your customers to help you write high-converting copy
  Start
- Khalid Selah: 6 secrets to winning at the experimentation game
  Start
- Diyonysia: Privacy in Digital Analytics and A/B Testing
  Start
- Jonny Longdon: How to create eCommerce Performance Framework
  Start
- Kate Orhcrad: An Intro to Server-Side Testing
  Start

Anil Batra

Anil Batra is the founder of Optizent and a marketing analytics consultant and educator. His teaching connects measurement strategy, practical implementation, data analysis, and better business decisions.

He holds an MBA from the University of Washington and has taught at the University of Washington, the University of British Columbia, and Bellevue College.

Life Time Access

$297 USD

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