Digital Marketing Acronyms and Abbreviations Demystified

Digital Marketing Fundamentals and Terms every Marketer, Marketing Analyst and Digital Analyst, Web Analyst should know

Course Summary

Note: This course currently only contains Acronyms and Abbreviations starting with alphabet A through S. More content will be added in next few weeks.

Marketing is full of abbreviations such CPC, CPM, CTR, HIPPO, AOV, EPC and many more. It gets confusing even for an experienced marketer to keep track of these terms.

In this course I am going to list various digital marketing abbreviations that every marketer or people who want to understand marketing terms should know.

This course will teach you these terms and serve as your dictionary and reference guide for years to come.

As digital marketing evolves there will be new terms added. My goal is make this course the one that will be your guide for years to come.

If you are a seasoned marketer you might not find a lot of value but if you are new to marketing this course will demystify various abbreviation.

Course Curriculum

Anil Batra

Anil is a Digital Marketing and Analytics professional with 18+ years of experience. He has worked with companies ranging from startups to Fortune 500 and has helped them improve marketing results as well as develop data-driven culture. He has vast experience in Web, Email, Social, Display, Search, Paid Search, and CRM.
He holds a B. Tech in Electronics and Communication Engineering from India and an MBA from the University of Washington, Seattle.

Anil has taught and trained several Marketing and Analytics folks in past 18  years of teaching at UBC, University of Washington, and Bellevue College, and speaking engagements at various conferences as well as his blog. He conducts several training sessions and workshops on various topics in Digital Marketing and Digital Analytics.  He has also served on the Board of Digital Analytics Association (DAA) and was instrumental in starting the DAA Symposiums.

Anil has worked and trained teams at companies that include, Microsoft, Estee Lauder, HCL, Finning, ZiplyFiber, T-Mobile, AT&T, Wunderman, Wall Street Journal, ESPN, Starbucks

Anil has taught over 40,000 students from 152 countries.

John Smith


Highly Recommended Course. Easy to Understand, Informative, Very Well Organized. The Course is Full of Practical and Valuable for Anyone who wants to Enhance their Skills. Really Enjoyed it. Thank you!!

Course Pricing