TRACKING & IMPLEMENTATION
Build a practical foundation in Google Tag Manager. Work through tags, triggers, variables, GA4 event tracking, data layers, and debugging with the existing course lessons.
Self-paced learning with Anil Batra.
PRACTICAL LEARNING
Use tags, triggers, built-in variables, and user-defined variables.
Explore GA4 events, clicks, links, scroll depth, and Google Ads conversion tracking.
Use data layers, custom events, and previewing and debugging to investigate your implementation.
Marketers, analysts, and practitioners who implement or maintain website tracking. The course starts with the basics; familiarity with HTML and JavaScript helps with advanced tracking examples.
EXPLORE THE LESSONS
Browse the existing lessons and topics before choosing your learning path.
Some recordings show earlier interfaces or terminology. Use the lesson context alongside the tools’ current interfaces.
START LEARNING
Watch existing introductory lessons before enrolling.
Available lesson preview from this course.
Watch Lesson Preview →Available lesson preview from this course.
Watch Lesson Preview →Available lesson preview from this course.
Watch Lesson Preview →YOUR NEXT STEP
Choose the existing one-time enrollment plan and continue through the secure New Zenler checkout.
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Go to My Courses →USD · one-time purchase
Access to this course. No recurring course payment. The existing plan has no access expiry configured.
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YOUR INSTRUCTOR
Founder of Optizent. Anil holds an MBA from the University of Washington and has taught at UW, UBC, and Bellevue College. His courses connect analytics concepts with practical implementation and analysis.
Meet Anil →Digital Analytics Vault is the separate membership for its live-session recording collection. Free selected replays remain available through the Learning Hub.
Explore Digital Analytics Vault →Sign in to your Optizent account and work through the existing course lessons at your own pace.
This course focuses on the curriculum listed here. Google Tag Manager Server Side is a separate course.
This purchase covers this course. Digital Analytics Vault is separate. Future live sessions, ongoing office hours, and future additions are not promised as part of this offer.
Contact Optizent support for account, purchase, or billing questions and review the existing terms before checkout.
Contact Support →What are student saying!
Why you should learn from me?
I have been in Digital Marketing and Analytics for over 17 years. I have trained people from diverse backgrounds and have converted them into high performing Digital Marketers and Analysts. I understand both the technology and marketing side of business. I have dealt with many analytics technologies way before Google Tag manager existed and know the inner working of Digital Analytics.
In addition, I have developed various course and taught students from all over the world. I am online instructor for University of British Columbia (Canada), University of Washington (USA), Bellevue College (USA) and Digital Analytics Association.
