Digital Analytics Career Foundations
Everything you need to know about starting a Career in Web Analytics & Digital Analytics
If you’ve been thinking about a career in Digital or Web Analytics, there has never been a better time to get started.
The demand for skilled digital analysts is exploding — companies of all sizes now rely on analytics to improve marketing, optimize websites, and drive business strategy.
Yet there’s a massive talent gap… meaning opportunity is wide open for anyone who learns the right skills.
That’s why I created “Learn About a Career in Digital & Web Analytics” — a complete, beginner-friendly introduction to the field that gives you:Whether you’re exploring a new career, switching fields, or looking to upskill, this course gives you the roadmap and clarity you need.
- ✅ A clear understanding of what digital analysts actually do.
- ✅ The exact skills you need — even if you're starting from zero .
- ✅ Real career paths, job titles, salaries, and opportunities.
- ✅ Step-by-step guidance on how to break into the industry.
- ✅ Lifetime access, including future updates .
Whether you’re exploring a new career, switching fields, or looking to upskill, this course gives you the roadmap and clarity you need.
Course Curriculum
Anil Batra
Anil is a Digital Marketing and Analytics professional with 25+ years of experience. He has worked with companies ranging from startups to Fortune 500 and has helped them improve marketing results as well as develop a data-driven culture. He has vast experience in Web, Email, Social, Display, Search, Paid Search, and CRM.
He holds a B. Tech in Electronics and Communication Engineering from India and an MBA from the University of Washington, Seattle.
Anil has taught and trained several Marketing and Analytics folks over the past 18 years at UBC, the University of Washington, and Bellevue College, and through speaking engagements at various conferences, as well as through his blog. He conducts several training sessions and workshops on numerous topics in Digital Marketing and Digital Analytics. He has also served on the Board of the Digital Analytics Association (DAA) and was instrumental in starting the DAA Symposiums.
Anil has worked and trained teams at companies that include Microsoft, Estee Lauder, HCL, Finning, ZiplyFiber, T-Mobile, AT&T, Wunderman, Wall Street Journal, ESPN, Starbucks
Anil has taught over 40,000 students from 152 countries.
