Is a Career in Digital & Web Analytics Right for You?
Get clarity on roles, skills, salaries, and real career paths — all in under 60 minutes. Before investing months into GA4, SQL, or Tag Manager, find out exactly whether analytics is the right fit for your strengths and goals.
Enroll Now — Lifetime Access (95% Off)Why This Course Matters
Digital & Web Analytics is one of today’s fastest-growing and highest-paying career paths — but most beginners feel lost. What do analysts actually do? What tools matter? Which skills are must-haves? How long does it take to get job-ready?
This course gives you a clear, structured understanding of the entire analytics landscape, so you can make the right career decision with confidence.
This Course Is Perfect For You If You Want To:
- Explore a career in digital, web, or marketing analytics
- Understand what analysts really do day-to-day
- Learn which tools matter (and which don’t!)
- Discover realistic salary ranges and growth opportunities
- See if analytics aligns with your strengths
- Avoid wasting months on random YouTube videos and misinformation
- Get a clear, simple roadmap to begin your analytics journey
What You’ll Learn
✔ What Digital & Web Analytics Actually Is
The responsibilities, business value, and real-world examples.
✔ Different Analytics Career Paths
Digital Analyst, Web Analyst, Marketing Analyst, Product Analyst — understand each path and which fits you.
✔ Essential Tools & Skills
Learn which tools truly matter (GA4, GTM, SQL, dashboards) and what beginners should avoid.
✔ Salaries, Job Demand & Growth
Understand earning potential, industry demand, and realistic timelines to break in.
✔ A Step-by-Step Beginner Roadmap
Your first 30, 60, and 90 days in analytics — clearly mapped out.
What Students Are Saying
“I spent months unsure whether analytics was right for me. This course gave me clarity in one hour.” — Sarah M.
“This finally explained the differences between Digital, Web, and Product Analytics in a way that clicked.” — Kevin R.
“Every beginner should take this before diving into GA4 or SQL.” — Priya S.
How to Start and Grow a Career in Digital and Web Analytics
Everything you need to know about starting a Career in Web Analytics & Digital Analytics
If you’ve ever wondered, “Is digital analytics right for me?” — this course will give you the answer.
If you’ve been thinking about a career in Digital or Web Analytics, there has never been a better time to get started.
The demand for skilled digital analysts is exploding — companies of all sizes now rely on analytics to improve marketing, optimize websites, and drive business strategy.
Yet there’s a massive talent gap… meaning opportunity is wide open for anyone who learns the right skills.
That’s why I created “Learn About a Career in Digital & Web Analytics” — a complete, beginner-friendly introduction to the field that gives you:
- ✅ A clear understanding of what digital analysts actually do.
- ✅ The exact skills you need — even if you're starting from zero .
- ✅ Real career paths, job titles, salaries, and opportunities.
- ✅ Step-by-step guidance on how to break into the industry.
- ✅ Lifetime access, including future updates .
Whether you’re exploring a new career, switching fields, or looking to upskill, this course gives you the roadmap and clarity you need.
Digital, Data, Marketing and Analytics are hot fields in today's economy. Look at the amazing growth of companies like Facebook, Amazon, Google etc. Every company is spending money online, website, search advertising, social media advertising, emails etc. Digital Analysts is the one who collects and analyzes all the user and marketing data to help organization become better at customer experience and marketing. This is one of the hottest field and is know by various names such Web Analytics, Digital Analytics, Digital Marketing Analytics, Social Media Analytics, Email Analytics, Campaign Analytics etc.
I have taken many fresh graduates and people from other fields and have turned them into high performing Digital Analyst. If you are ready to explore a new and hot career option then you should take this course to understand what options you have, what education, skills and experience is required to become and grow as a digital analyst.
Note: This course does not teach you how to become a Web Analyst or a Digital Analyst. This course is an intro to this career field, so you can decide if this is the field you want to get into.
Course Curriculum
Anil Batra
Anil is a Digital Marketing and Analytics professional with 25+ years of experience. He has worked with companies ranging from startups to Fortune 500 and has helped them improve marketing results as well as develop a data-driven culture. He has vast experience in Web, Email, Social, Display, Search, Paid Search, and CRM.
He holds a B. Tech in Electronics and Communication Engineering from India and an MBA from the University of Washington, Seattle.
Anil has taught and trained several Marketing and Analytics folks over the past 18 years at UBC, the University of Washington, and Bellevue College, and through speaking engagements at various conferences, as well as through his blog. He conducts several training sessions and workshops on numerous topics in Digital Marketing and Digital Analytics. He has also served on the Board of the Digital Analytics Association (DAA) and was instrumental in starting the DAA Symposiums.
Anil has worked and trained teams at companies that include Microsoft, Estee Lauder, HCL, Finning, ZiplyFiber, T-Mobile, AT&T, Wunderman, Wall Street Journal, ESPN, Starbucks
Anil has taught over 40,000 students from 152 countries.
Hear What Some of My Students Have To Say
Jamila Rabo, Teacher to Digital Analyst
" I am from Nigeria west Africa. My coming across Anil changed my entire life. I am a primary school teacher almost completely analog. Though I studied marketing in a higher institution, I didn’t know a thing about Digital Marketing nor Analytics. I started thinking outside the box in my life because of the meager pay I was getting as a teacher in Nigeria. Meeting Anil was the game-changer. When he tags his courses "Zero to Hero", I completely attest it to be so because it was literally so in my case. Like a father, he walked me through baby steps till I got to my feet. What amazes me about him is his humility and generosity with his time and support, he creates time for everyone. He is indeed an amazing mentor; he believes so much that I can make it. Optizent academy provided a platform for meeting with other Analysts, wonderful guys who acted as siblings on my journey. They were my “superiors” on a lot of fronts. I am standing tall and strong because I chose to hang out with the right guys. It is only in Optizent that you enroll for a course and you get much more, the course content and a family. Though I am not there yet, I am very far from where I started. Now I can confidently work on GA4, GTM, Google Data Studio, and more plus I am setting up my site all on my own. "
Tanisha Sabhaney, Product Marketing Analyst
"I currently work as a Product Marketing Analyst. I joined the Web and Digital Analyst course to understand the nuances of digital marketing analytics and implement it at work. Unfortunately, I was always lost in the analytics ecosystem and found resources that taught me how to implement solutions theoretically but never gave me the personalized real-life problem-solving answers I needed. Anil is a guru in everything digital analytics. He has managed to find a brilliant way to teach one the fundamentals and make them experts in weeks. The weekly calls help break down everything you need to help solve your specific problems. You leave the course with a practical understanding of digital analytics and implementation as if your job required you to be the mastermind behind creating the entire Digital Analytics function for your business. Not only do you gain great experience, but you leave with a mentor and a community that can help sustain your ever-growing analytical expertise and needs. I would strongly recommend this course to anyone who is seeking to enter the marketing analytics space. "
Antoine Müller started his career after completing Digital Analytics program.
"In terms of impact, I would not have found my first internship without this online workshop. In the company I chose, a demo dashboard made a strong impression. "
Charles Mendelson Started his career after completing the Digital Analytics program.
He found his first analytics job within 3 months of completing the program.
"Anil has been an outstanding mentor to me in addition to helping me get my first job in analytics he has been a constant source of career advice"
"He has been an outstanding friend I can honestly say he is a large part of my income quadrupling over the last three years just by helping me identify how I want to develop my career "
Abi Sonpar, SEO To Digital Analyst.
Found his first Web Analytics Jobs within a month of completing Digital Analytics program.
"I was looking to swap my specialization from SEO and get into full-time analytics. It's an incredible program and I learned so much from it. There are other analytics training programs out there but Anil has a lifetime of knowledge stored in the program and the level of depth and support offered in the program is unmatched. What I loved the most about it is how much practicality there is in the topics covered. This course has opened my eyes to the world of web analytics. "
Roberto Parez, Digital Analyst
"I have been working with Marketing Analytics since 6 years ago, and if you are here looking for understanding the work for Digital Analytics, how to connect all the dots and how to analyze data this is the course. Most of the courses and instructors talk about tools, programming languages, reporting and the value of the data but no one talks about the processes you need to follow, and how to add insights to the business, how to become an advisor for other departments and add more value to the business. That's one of the biggest things I learned here. Anil not only helped with tools etc. but also the process, insights, role of an analyst and how to add value across the organization. Another thing I liked about the “Become a Digital & Web Analyst” course is the practical nature of the course and Live session with Anil, who has more than 20 years of experience in the area, he can help with what you need to do."
Syed Ali
"It is one of the best course available to learn Digital Analytics. I like how Mr Anil has made us understand hard concepts in such a simplified manner. He has provided quality and relevant information which can make anyone start as a beginner and become an expert as an digital analyst, using this course and the easily accessible membership. I also like that Mr Anil is very concerned about his students and provides great support, this is the best part and he answers all questions. Overall I am happy with my investment in this course. "
Munira Miyaziwala Senior Marketing Manager and Business Owner
"Web and Digital Analytics course by Optizent taught by the instructor Anil Batra was very helpful and informative course. Training materials were well organized and provided good case studies. The training was clear and detailed. I liked Anil’s style of teaching. He set up by explaining what he was going to teach us, summarized, and proceeded to teach, providing relevant real-life examples and case studies from his years of experience in the field. He provided enough opportunity for the student to ask questions and went out of his way to support the learning of the subject matter. He was very easy to communicate and friendly. This course has helped me understand the bolts and nuts of digital analytics and has benefited my business by its application of it. I attribute this primarily to the instructor and secondarily to the quality materials. I would highly recommend this course to anyone wanting to be digital analyst to work for a company or to manage their own company. "
