Learn Google Optimize - Free A/B testing tool from Google

Everything you need to start conducing A/B test, Redirect Test and Multi-variate Test using Google Optimize

Course Summary

Google Optimize is a free testing and experimentation platform from Google. Those who want to get started with experimentation this is a great tool to learn. In this course you will learn everything you need to get started with experimentation. We will cover

Signup for Google Optimize
Understand Optimize Account Stucture
Learn how to navigate container inteface
Setup Google Optimize code
Create A/B test
create Redirect Test

Course Curriculum

First Section
2 Lessons
- Introduction
  Start
- Types of experiments you can conduct in Google optimize
  Start
Section 2: OPTIMIZE ACCOUNT SETUP, ACCOUNT STRUCTURE AND INTERFACE OVERVEIW
5 Lessons
- Creating Google optimize account
  Start
- Google optimize account structure
  Start
- optimizeinterface
  Start
- Install Optimize Plugin and connection with Google Analytics
  Start
- Google Optimize Chrome Extension
  Start
Section 3: CONDUCTING EXPERIMENT
3 Lessons
- Creating A/B Test using Google Optimize
  Start
- Create a Redirect Test using Google Optimize
  Start
- Creating Multivariate Test in Google Optimize
  Start

Anil Batra

Anil is a Digital Marketing and Analytics professional with 18+ years of experience. He has worked with companies ranging from startups to Fortune 500 and has helped them improve marketing results as well as develop data-driven culture. He has vast experience in Web, Email, Social, Display, Search, Paid Search, and CRM.
He holds a B. Tech in Electronics and Communication Engineering from India and an MBA from the University of Washington, Seattle.

Anil has taught and trained several Marketing and Analytics folks in past 18 years of teaching at UBC, University of Washington, and Bellevue College, and speaking engagements at various conferences as well as his blog. He conducts several training sessions and workshops on various topics in Digital Marketing and Digital Analytics. He has also served on the Board of Digital Analytics Association (DAA) and was instrumental in starting the DAA Symposiums.

Anil has worked and trained teams at the following companies:

Microsoft
Estee Lauder
HCL
Finning
ZiplyFiber
T-Mobile
AT&T
Wunderman
Possible
Wall Street Journal
ESPN
Starbucks

Anil has taught over 30,000 students from 152 countries.

John Smith

Developer

Highly Recommended Course. Easy to Understand, Informative, Very Well Organized. The Course is Full of Practical and Valuable for Anyone who wants to Enhance their Skills. Really Enjoyed it. Thank you!!

Course Summary

Course Curriculum

First Section

Section 2: OPTIMIZE ACCOUNT SETUP, ACCOUNT STRUCTURE AND INTERFACE OVERVEIW

Section 3: CONDUCTING EXPERIMENT

Anil Batra

John Smith

Highly Recommended Course. Easy to Understand, Informative, Very Well Organized. The Course is Full of Practical and Valuable for Anyone who wants to Enhance their Skills. Really Enjoyed it. Thank you!!

Course Pricing

Full Access

$47 USD