Learn Google Optimize - Free A/B testing tool from Google
Everything you need to start conducing A/B test, Redirect Test and Multi-variate Test using Google Optimize
Course Summary
Google Optimize is a free testing and experimentation platform from Google. Those who want to get started with experimentation this is a great tool to learn. In this course you will learn everything you need to get started with experimentation. We will cover
- Signup for Google Optimize
- Understand Optimize Account Stucture
- Learn how to navigate container inteface
- Setup Google Optimize code
- Create A/B test
- create Redirect Test
Course Curriculum
Anil Batra
Anil is a Digital Marketing and Analytics professional with 18+ years of experience. He has worked with companies ranging from startups to Fortune 500 and has helped them improve marketing results as well as develop data-driven culture. He has vast experience in Web, Email, Social, Display, Search, Paid Search, and CRM.
He holds a B. Tech in Electronics and Communication Engineering from India and an MBA from the University of Washington, Seattle.
Anil has taught and trained several Marketing and Analytics folks in past 18 years of teaching at UBC, University of Washington, and Bellevue College, and speaking engagements at various conferences as well as his blog. He conducts several training sessions and workshops on various topics in Digital Marketing and Digital Analytics. He has also served on the Board of Digital Analytics Association (DAA) and was instrumental in starting the DAA Symposiums.
Anil has worked and trained teams at companies that include, Microsoft, Estee Lauder, HCL, Finning, ZiplyFiber, T-Mobile, AT&T, Wunderman, Wall Street Journal, ESPN, Starbucks
Anil has taught over 40,000 students from 152 countries.
