Retargeting (Remarketing) Fundamentals and Facebook Pixel

Learn what Retargeting is how you can use Facebook Pixel for Retargeting to Drive Higher ROI for Digital Marketing Campaigns

Course Summary

Get everything you need to learn what Retargeting is and start Retargeting with Facebook. This course is your step by step guide to Retargeting/Remarketing with Facebook. The fundamental of Retargeting you will learn in this course apply to any Retargeting platform not just Facebook.

  • Understand what Retargeting is
  • Learn how Retargeting works
  • Design the correct retargeting strategy for your business
  • How to set up retargeting in Facebook Ads manager
  • Retargeting pitfalls and how to avoid them

With retargeting you can improve the ROI of your marketing efforts. So get started and learn how you can use it to drive more conversions and customers.

Course Curriculum

Anil Batra

Anil is a Digital Marketing and Analytics professional with 18+ years of experience. He has worked with companies ranging from startups to Fortune 500 and has helped them improve marketing results as well as develop data-driven culture. He has vast experience in Web, Email, Social, Display, Search, Paid Search, and CRM.
He holds a B. Tech in Electronics and Communication Engineering from India and an MBA from the University of Washington, Seattle.

Anil has taught and trained several Marketing and Analytics folks in past 18  years of teaching at UBC, University of Washington, and Bellevue College, and speaking engagements at various conferences as well as his blog. He conducts several training sessions and workshops on various topics in Digital Marketing and Digital Analytics.  He has also served on the Board of Digital Analytics Association (DAA) and was instrumental in starting the DAA Symposiums.

Anil has worked and trained teams at the following companies:

  • Microsoft
  • Estee Lauder
  • HCL
  • Finning
  • ZiplyFiber
  • T-Mobile
  • AT&T
  • Wunderman
  • Possible
  • Wall Street Journal
  • ESPN
  • Starbucks

Anil has taught over 30,000 students from 152 countries.

John Smith

Developer

Highly Recommended Course. Easy to Understand, Informative, Very Well Organized. The Course is Full of Practical and Valuable for Anyone who wants to Enhance their Skills. Really Enjoyed it. Thank you!!

Course Pricing