Data is a requirement these days to run effective marketing campaigns. Application of Big Data starts with understanding the fundamentals of data and SQL.
Marketers and Marketing Analysts generally depend on the tools or IT department to help them pull the data for marketing purposes. IT leaves you hanging because they have other priorities as a results Marketing Analysts have to know how write SQL on their own so that they are not dependent on IT. This course is for those marketers who would like to know how to use SQL to conduct their marketing analysis.
If you are trying for a job as a Marketing Analysts then this course is a must for you. This will help your resume shine and put you ahead of other similar candidates. The more you can handle technology and data these days the better it differentiates you from the rest of the pack.
The course uses MYSQL to show how SQL works but all the leanings and syntax are applicable to other databases such Microsoft SQL Server and Oracle as well.
This course is a must have for Web Analytics, Digital Analytics and Marketing Analytics. This course will put you way ahead of other folks doing or seeking similar jobs.