Your instructor · Founder, Optizent
Hi, I'm Anil Batra.
I help marketers connect business questions with measurement, analysis, and better decisions.
Through Optizent, I bring practical analytics consulting and education together. My teaching focuses on understanding what to measure, implementing it thoughtfully, and using the data to guide your next step.
Experience at a glance
Practice meets education.
Consulting & training
Experience helping businesses connect digital marketing, measurement, and analysis.
Classroom & online
Teaching for marketing and analytics learners through universities, Optizent, and Udemy.
Teaching background
University of Washington, University of British Columbia, and Bellevue College. MBA, University of Washington.
Teaching philosophy
Start with the question. Then work with the data.
Tools matter, but the business question comes first. A useful learning path connects measurement strategy with practical implementation, data analysis, and clear recommendations.
Plan what matters
Translate objectives into metrics, KPIs, and a measurement plan.
Build and validate
Practice implementation and check that your tracking supports the plan.
Analyze and decide
Use analysis to explain what happened and inform a better business decision.
Selected experience
Learning shaped by real work.
Selected clients
My published consulting biography lists work with these clients:
Microsoft · ESPN · T-Mobile · Starbucks · RealNetworks · TheStreet
Teaching institutions
My teaching background includes the University of Washington, University of British Columbia, and Bellevue College.
These are teaching relationships, separate from client work. I have also served on the Digital Analytics Association board.
Selected speaking & workshops
Sharing practical analytics ideas.
SQL for Marketers
Marketing Analytics Summit · 2020
A workshop on collecting and connecting data for marketing analysis.
Developing a Culture of Testing
Marketing Analytics Summit · 2020
A session on people and processes behind experimentation.
Marketing Analytics Live Online
2022 · An interview with Jim Sterne about analytics, consulting, and teaching.
Explore the historical teaching & speaking archive
Earlier teaching, speaking, and professional appearances from my original biography. This is a historical record, rather than a current engagement schedule.
- Fundamentals of Digital Analytics - Digital Analytics Association, 2011 - historical listing
- Applying Digital Analytics - Digital Analytics Association, 2011 - historical listing
- SQL for Marketers - Digital Analytics Association, 2020
- Creating a Culture of Experimentation - Marketing Analytics Summit - June 2020
- Keynote for Engineering and MBA students - People's University, Indian - May 2020
- SQL For Marketers Workshop - Digital Analytics Hub (DA HUB), Oct 2019
- A/B testing and Data Driven Culture, Microsoft - 2016 -2019
- IBM Watson Analytics, Tweet Chat, April 2016
- Bellevue College, Data Visualization with Tableau 2015- historical listing
- Bellevue College, Digital Marketing Analytics, 2013 - historical listing
- IBM Watson Analytics, Social Influencer, Oct 2015
- Social Media ROI - Prod Camp Seattle, 2016
- Measuring Social Media Prod Camp Seattle, 2015
- University of Washington, MCDM, June 2011 - 2015
- Social Media Analytics for Healthcare - eMetrics, DC, Oct 2010
- Internet Marketing Conference - Vancouver, BC, Canada, Sept 2010
- Future of Web Analytics – Web Analytics Association Symposium, Seattle, WA Sept 2010
- Follow that Shopper!: Bringing Retail Data to the Next Level, OMMA Metrics – San Francisco, CA, July 2010
- Measuring Social Media: From Listening to Engagement to Value Generation -OMMA Metrics, San Francisco, CA, July 2010
- Career in Web Analytics - eMetrics San Jose, CA, May 2010
- Search Marketing Expo (SMX) - What is Search Analytics and Why Should I Care?, Toronto, CA, April 2010
- State of Digital Marketing Data - University of Washington, Guest Speaker, Seattle, WA, April 2010
- Web Analytics and Google Analytics - Western Association of Convention and Visitor Bureaus, Seattle, WA March 2010
- eMetrics - Search & Analytics Case Study, Washington DC, Oct 2009
- OMMA Media and Metrics - The Ins and Outs of Measuring Social Media, San Francisco, CA, July 2009
- OMMA Behavioral – Making Social Media Behave, San Francisco, CA, July 2009
- WebTrends Conference, Las Vegas Oct 2009
- eMetrics, San Francisco, CA, May 2009
- OMMA Hollywood, Defining Engagement
- 5 Does and Dont's of Behavioral Segmentation &Targeting and Interactive Marketing Breakfast Seminar in San Francisco, March 9th, 2009
- Future of Web Analytics, Measuring the Web 2.0 World, Seattle, March 11, 2009
- Google Analytics, Seattle Tech Startup, Feb 2009
- 5 Dos and Dont's of Behavioral Segmentation, Targeting and Multi-channel Marketing, WAA Webinar Series Dec. 2008
- eMetrics Washington DC, Oct 2008
- Internet Marketing Conference, Vancouver, Canada Sept 2008
- eMetrics, San Francisco, CA, May 2008
- Website Optimization, Basecamp, San Francisco, CA, May 2008
- eMetrics, Washington DC, Oct 2007
- WebTrends Conference, Las Vegas Oct 2007
- X Change Conference, Napa Valley Sept 2007
- Campaign Tracking and Measurement, Basecamp, Boston, MA. Aug 2008
- WebTrends Conference, Orlando Oct 2006
- WebTrends Member of Customer Advisory Board
- University of Washington Business School, Seattle Sept 2006
- Microsoft Small Business Marketing Managers Meet, Redmond 2006
- Associate Instructor, Web Analytics Associations Web Analytics Course
- Online Tutor for Web Analytics Course, University of British Columbia, 2007 - 2010
Take your next step
Put practical analytics into your work.
Start with free training or choose a structured course for the skills you want to build.
