All Access Pass - Digital Analytics Academy

All The Courses You Need to Transform Your Digital Analytics Career!

Don't Spend Thousands on Only One Course.
Get All the Courses for a Fraction of the Price.

Everything You Need to Learn and Master Digital, Web & Marketing Analytics.

Courses and Community That Will Change Your Life!

Does Any Of This Sound Like You?

  • You are a Digital Marketer who need to add Data and Analytics skills to enhance your craft and career.
  • You are overwhelmed with the ever-changing landscape, tools, process, etc.
  • You are lonely in your pursuit of Data Driven Marketing! You don't have anybody in your organization to help you brainstorm, support and provide guidance. 
  • You are an agency owner/leader who needs to bring digital analytics and data skills to your clients.
  • You use or have a need to use a tool like GA4, Google Tag Manager, Google Data Studio, etc.
  • You need to master digital analytics but can't find the right courses to help you go to the next step.
  • Stuck in your career and need a clear path to become a 10X Digital Analyst?

Imagine If You Got Exactly the Content and Learning Path You Need to Succeed

That's Exactly What The All Access Pass Provides.

  • All Access Pass
  • Provides the right content to master the art of using digital data to drive business and marketing decisions.
  • Provides you access to a community that is there to help and support you
  • Helps you become more confident in your analysis
  • Provides you Peer to Peer Support
  • Provides you the right content you need to be successful so you don't waste time on unnecessary courses and content. Provide you 25+ courses on various topics in Digital Analytics
  • Helps you gain new skills to get that promotion that you deserve.
  •  Allows you to confidently add digital data and analytics services to your core offerings
  • Helps you Become A Digital, Web and Marketing Analytics Rockstar.

Registration for the Membership is now closed!
Click here to join the waitlist!

“ Learn continually. There’s always ‘one more thing’ to learn!” — Steve Jobs


These Courses include All Aspects of Digital Analytics
Strategy, Implementation, Reporting, Insights, and Action.

GA4 Comprehensive Zero To Hero Bundle of Courses

Complete package of several GA4 Courses  that cover all aspects of Google Analytics 4 that include setup and analysis.

Value  $1479

Google Tag Manager Zero to Hero

Includes two Google Tag Manager Courses,  Fundamentals and Advanced Applications. Both courses combined is all you need to learn and master GTM.

Value $697

JavaScript for Marketing Analytics

JavaScript is an essential for mastering digital analytics implementation. So if you want to be the best in Digital Analytics, this is a must have course for you.

Value : $797

BigQuery for Marketers

You can't call yourself a data analyst without the ability to write SQL.  Data warehouses like BigQuery not only provide your GA4 data in raw format but also allows you to better optimize your customer experience and marketing. This is the course that will help you become that analyst that everybody desires to be.

Value: $797

Looker Studio

This course is the one you need to learn Looker Studio and use it for GA4, BigQuery and other data sources.

Value: $297

GTM Server Side Implementation

Facebook Pixel (CAPI), Pinterest CAPI, Tiktok CAPI etc., require you to send the data via Server-Side implementation. How to do that is what you will learn in this course.

Value: $597

Essential Excel for Marketing Analytics

Excel is still one of the most common tools used by data analysts. In this course you will learn some essentials features and functions that are used by Digital Analysts.

Value: $97

SQL with Microsoft SQL

Microsoft SQL Server is the most common database used worldwide. In this course, you will learn how to write SQL queries for Microsoft SQL Server. The SQL is somewhat similar to the one used in BigQuery and other databases. SQL is one skill that will open up a lot of job opportunities for you.

Value: $297

Build Your Site with Wordpress

The best way to learn and grow is by practicing and writing about it.
This course shows you the step you need to take to build your own site/blog in Wordpress so that you can practice was you learn, as well as write about your experience.

Value: $97

Career in Digital, Web and Marketing Analytics

This is the course that will help you uncover the career options in Digital, Web and Marketing Analytics.
The content of this course is both for beginners as well as experienced professionals.

Value: $34

Digital, Web and Marketing Analytics Blueprint

Learn the right steps to do Digital, Web and Marketing Analytics the right way.
The steps covered in this course will help your organization become data drive.
This course is the foundation of everything we teach in the other courses.

Value: $297

Become a Digital, Web and Marketing Analytics Self Paced Program

This is our flagship course that has enabled people to start from scratch and build an amazing career in Digital, Web and Marketing Analytics.  This is the only course in the world that not only teaches you everything you need to learn to start a career in Digital Analytics but also provides your practical steps to put learning into action.

Value : $1997

Master Digital Analytics Implementation Self-Pace Program

A program that is focused on teaching Digital Analytics Implementation in a practical way. It uses the courses that are in this bundle and provides you a clear learning path so that you can master the concepts.

Value : $1997

Several eBooks, Templates, Checklists and Live Sessions Recordings

These set of eBooks, Templates, checklists and videos will teach you what can't be covered in courses. It will help you with quickly getting to the results as well keeping up to date with the changes that are happening the Digital, Web and Marketing Analytics.

Value: $297

Community Support

Ask questions and get support from other members of the community.
The is an invaluable resource.

Value: $500


$10,000 Worth of Courses for Only A Fraction of the Cost.

Monthly Plan

$97 USD

per month

    • Access to All Self-Paced Courses
    • Access to online community for Q&A
    • Updated course content as long as you are a member
    • Cancel anytime. No long-term contract.
Payment Options

Annual Plan

$997 USD

per year

    • Access to All Self-Paced Courses
    • Community Q&A
    • Updated course content as long as you are a member
    • Save money with annual plan.
Payment Options

What Do Students Say?

Jamila Rabo, Teacher to Digital Analyst

" I am from Nigeria west Africa. My coming across Anil changed my entire life. I am a primary school teacher almost completely analog. Though I studied marketing in a higher institution, I didn’t know a thing about Digital Marketing nor Analytics. I started thinking outside the box in my life because of the meager pay I was getting as a teacher in Nigeria. Meeting Anil was the game-changer. When he tags his courses "Zero to Hero", I completely attest it to be so because it was literally so in my case. Like a father, he walked me through baby steps till I got to my feet. What amazes me about him is his humility and generosity with his time and support, he creates time for everyone. He is indeed an amazing mentor; he believes so much that I can make it. Optizent academy provided a platform for meeting with other Analysts, wonderful guys who acted as siblings on my journey. They were my “superiors” on a lot of fronts. I am standing tall and strong because I chose to hang out with the right guys. It is only in Optizent that you enroll for a course and you get much more, the course content and a family. Though I am not there yet, I am very far from where I started. Now I can confidently work on GA4, GTM, Google Data Studio, and more plus I am setting up my site all on my own. "

Tanisha Sabhaney, Product Marketing Analyst

"I currently work as a Product Marketing Analyst. I joined the Web and Digital Analyst course to understand the nuances of digital marketing analytics and implement it at work. Unfortunately, I was always lost in the analytics ecosystem and found resources that taught me how to implement solutions theoretically but never gave me the personalized real-life problem-solving answers I needed. Anil is a guru in everything digital analytics. He has managed to find a brilliant way to teach one the fundamentals and make them experts in weeks. The weekly calls help break down everything you need to help solve your specific problems. You leave the course with a practical understanding of digital analytics and implementation as if your job required you to be the mastermind behind creating the entire Digital Analytics function for your business. Not only do you gain great experience, but you leave with a mentor and a community that can help sustain your ever-growing analytical expertise and needs. I would strongly recommend this course to anyone who is seeking to enter the marketing analytics space. "

Antoine Müller started his career after completing this program.

"In terms of impact, I would not have found my first internship without this online workshop. In the company I chose, a demo dashboard made a strong impression. "

Charles Mendelson Started his career after completing this program.  
He found his first analytics job within 3 months of completing the program.

"Anil has been an outstanding mentor to me in addition to helping me get my first job in analytics he has been a constant source of career advice"

"
He has been an outstanding friend I can honestly  say he is a large part of my income quadrupling  over the last three years just by helping  me identify how I want to develop my career "

Abi Sonpar, SEO To Digital Analyst.
Found his first Web Analytics Jobs within a month of completing the program.

"I was looking to swap my specialization from SEO and get into full-time analytics. It's an incredible program and I learned so much from it.  There are other analytics training programs out there but Anil has a lifetime of knowledge stored in the program and the level of depth and support offered in the program is unmatched. What I loved the most about it is how much practicality there is in the topics covered. This course has opened my eyes to the world of web analytics. "

Roberto Parez, Digital Analyst

"I have been working with Marketing Analytics since 6 years ago, and if you are here looking for understanding the work for Digital Analytics, how to connect all the dots and how to analyze data this is the course. Most of the courses and instructors talk about tools, programming languages, reporting and the value of the data but no one talks about the processes you need to follow, and how to add insights to the business, how to become an advisor for other departments and add more value to the business. That's one of the biggest things I learned here. Anil not only helped with tools etc. but also the process, insights, role of an analyst and how to add value across the organization. Another thing I liked about the “Become a Digital & Web Analyst” course is the practical nature of the course and Live session with Anil, who has more than 20 years of experience in the area, he can help with what you need to do.

Syed Ali

"It is one of the best course available to learn Digital Analytics. I like how Mr Anil has made us understand hard concepts in such a simplified manner. He has provided quality and relevant information which can make anyone start as a beginner and become an expert as an digital analyst, using this course and the easily accessible membership. I also like that Mr Anil is very concerned about his students and provides great support, this is the best part and he answers all questions. Overall I am happy with my investment in this course.  "

Munira Miyaziwala Senior Marketing Manager and Business Owner

"Web and Digital Analytics course by Optizent taught by the instructor Anil Batra was very helpful and informative course. Training materials were well organized and provided good case studies. The training was clear and detailed. I liked Anil’s style of teaching. He set up by explaining what he was going to teach us, summarized, and proceeded to teach, providing relevant real-life examples and case studies from his years of experience in the field. He provided enough opportunity for the student to ask questions and went out of his way to support the learning of the subject matter. He was very easy to communicate and friendly. This course has helped me understand the bolts and nuts of digital analytics and has benefited my business by its application of it. I attribute this primarily to the instructor and secondarily to the quality materials. I would highly recommend this course to anyone wanting to be digital analyst to work for a company or to manage their own company. 

What You Get In The All Access Pass

Content and Challenges

  • 20+ Courses covering both technical and business aspects of Digital Analytics. (People, Process and Technology)
  • Learn Data Analysis, Data Visualization, and Data Storytelling.
  • Learn A/B testing and Personalization
  • Master tools and analysis with tools like GA, GA4, GTM, SQL, BigQuery, Optimize, Data Studio and Tableau etc.
  • Practice problems and solutions. 
  • Regular content additions, new challenges, answers to your questions.

Templates

  • Business requirement gathering template. 
  • Business requirements to tracking requirements template.
  • Technical tracking requirements 
  • Ready made JavaScript codes SQL Scripts for faster Analysis that will have immediate business impact. 
  • Setup Checklists

Community Support

  • Exclusive members only community to ask questions and get support from other students.
  • Peer to peer support from students means that you as learn from others as well as grow by sharing what you know.
  • Get outside perspective and expand horizon

Frequently Asked Questions

Tools are a small part of Digital Analytics.  Our focus is to help you learn how to use Digital Analytics to drive better customer experience, marketing and conversions.

We can provide you a site to practice what you learn. We even have a course that will help you build your own site/WordPress blog to practice.
Each course has practical material so you can apply the learning as you go through the content.

If you are an agency owner then you can join our inner circle membership. That membership will provide you an opportunity to connect and learn from others. Many business opportunities arise from the networking and that's what we enable within this group. You can interact with people from around the world and find new business opportunities or employees.

We offer options for everybody. You will get appropriate learning content to help you make progress. As you learn and get experience, your content will evolve too.

You can cancel within 7 days and your money will be refunded. I am sure you will love the courses but if for some reason you hate the courses and just want your money back, you will get 100% money back as long as you let us know within 7 days.

Digital Analytics opens up so many career paths. This is an easy way to get into an organization and then work on your path. Many of our students have started with Digital Analytics and have ended in Marketing, Product Management, Data Sciences, Date Engineering, Project Management, Account Management, UX, CRO, etc.

"We are not put on this earth for ourselves, but are placed here for each other. If you are there always for others, then in time of need, someone will be there for you. " Jeff Warner


All Access Pass Pricing.
Get over 10K worth of courses for a fraction of a cost.

Monthly Plan

$97 USD

per month

    • Access to All Self-Paced Courses
    • Access to online community for Q&A
    • Updated course content as long as you are a member
    • Cancel anytime. No long-term contract.
Payment Options

Annual Plan

$997 USD

per year

    • Access to All Self-Paced Courses
    • Community Q&A
    • Updated course content as long as you are a member
    • Save money with annual plan.
Payment Options

Registration for the Membership is now closed!
Click here to join the waitlist!