What Students are Saying

Why take my word for it.  Listen to those who have taken my classes and found a new career or enhanced their career.  Over past 16 year of teaching at schools, colleges, universities, conference, industry associations, corporation and online, I have taught over 30,000 students in 152 countries. 

Roberto Perez


I have been working with Marketing Analytics since 6 years ago, and if you are here looking for understanding the work for Digital Analytics, how to connect all the dots and how to analyze data this is the course.
Most of the courses and instructors talk about tools, programming languages, reporting and the value of the data but no one talks about the processes you need to follow, and how to add insights to the business, how to become an advisor for other departments and add more value to the business. That's one of the biggest things I learned here. Anil not only helped with tools etc. but also the process, insights, role of an analyst and how to add value across the organization.
Another thing I liked about the “Become a Digital & Web Analyst”  course is the practical nature of the course and Live session with Anil, who has more than 20 years of experience in the area, he can help with what you need to do.

Alexander Y. Bae


Anil's Advanced GTM course was just what I was looking for to transition me from a mere practitioner to an expert.  The subject matter covered were the right skills I wanted in my tool belt explained clearly and organized thoughtfully in an enjoyable presentation format.  I'm looking forward to executing what I learned in this course in my career and would not hesitate to use the course materials to refer back to if I need.

Charles Mendelson


I am a student of Anil Batra. While the class I took finished in August, I use the present tense because he has continued to be a role model and mentor to me since the course finished. The best way to describe Anil's teaching style is empowering. He didn't just help us understand the material, he continuously stressed that even if we struggled, we could understand the material. Many people with strong skills with analysis can't break down how to do it, but Anil had great patience and great acumen presenting the material. Anil repeatedly stressed that analytics didn't exist in vacuum, you have to tell a story a story with these numbers for business stakeholders to understand.  Presenting numbers in a vacuum isn't meaningful without context, and he stressed repeatedly that an analyst's job is to make sure data means something to stakeholders who may not know what the numbers are. I cannot recommend Anil highly enough, he is a fantastic teacher.

Randy Kish


    • As an enterprise sales executive at Quantum Metric, it is essential to understand the perspective of those running the digital analytics and insights within an organization. How best to understand their perspective? Put yourself in their shoes. This course provided me insights into the personal challenges that Digital Analysts face every day, the tools they use and why; as well as how their profession can positively impact their companies, regardless of the vertical. I learned a ton in this course which will help me day to day in discussing my prospects initiatives, the metrics they look at, and which questions I should ask to drive more meaningful dialog on how we can help. Anil does a great job of framing this up. In the first lesson, it starts with the role, and some of the vulnerabilities course 2-4 cover the detailed underpinnings of digital analytic, and the last focuses on how to prioritize and operationalize the insights you uncover while gaining executive endorsement. Thank you.
    • I'd highly recommend this course for any digital sales executive who wants to understand the why behind so many of the questions we get asked each day...Anil is engaging and encourages questions while providing a homework framework that allows you to absorb and reflect on the content.

Enrique "Rick" Gonzalez


“For God’s sake, learn SQL.” June Dershewitz – Amazon music’s head of data strategy - implored to attendees of a well-attended digital analytics conference early last year. So, I did, all thanks to Anil Batra and his two part, one-day SQL training held at another digital analytics conference. I have had past experience with Structured Query Language, but Anil’s training provided real life examples of advanced nesting and more complex uses of the tool. I still use SQL infrequently in my digital analytics practice, but I now feel confident to build on what I know to tackle any business use case that may come my way.

Alban Noutcha Ngassam


Thanks to optizent courses, I learned very advanced techniques on google tag manager. You will tackle questions which seemed complex to you with great confidence. If you are looking for a course to take the next step you are at the right address.

Zsolt Borsi
Head of Marketing


    • Thank you very much for your Google Tag Manager course! You explain very clear I understood everything, and it was very good that you answered prompt to my question. It was my one of the best investment into my knowledge, I definitely recomend to everybody who would like to understand and use the GTM!

Ted Beauburn


I'm really happy to have done the GTM Advanced course with Anil, despite my experiences in GTM, I learned a lot. What I find interesting in the course is simplicity and clarity. Anil is an excellent teacher, among other GTM courses I have done, Anil's course is one of the best. I think for people who are interested in the GTM, this course is a must-have. I'm looking forward to using the new tips I've learned.

Ginoop Antony
SEM Campaign Specialist. Tata Consultancy Services

GTM advanced course by Anil is a fantastic course. It really helped me to understand inner technical concept like data layer way of tracking things.
So if you have some GTM skills and you really want to take your skills to the next level, this course is really good. Anil won’t disappoint you and guides you all the way. Brilliant teacher, five stars!

Munira Miyaziwala
Senior Marketing Manager 

Web and Digital Analytics course by Optizent taught by the instructor Anil Batra was very helpful and informative course. Training materials were well organized and provided good case studies.
The training was clear and detailed. I liked Anil’s style of teaching. He set up by explaining what he was going to teach us, summarized, and proceeded to teach, providing relevant real-life examples and case studies from his years of experience in the field. He provided enough opportunity for the student to ask questions and went out of his way to support the learning of the subject matter. He was very easy to communicate and friendly.
This course has helped me understand the bolts and nuts of digital analytics and has benefited my  business by its application of it.  I attribute this primarily to the instructor and secondarily to the quality materials.  I would highly recommend this course to anyone wanting to be digital analyst to work for a company or to manage their own company.  

Patricio Gutiérrez Pasman
IT Manager, Smiles

As an IT professional its mandatory to keep up with new technologies and solutions. In the wide options and short times for trainings its priceless to find a concise course as Anil offers. Tag mánager training allows me to understand better fundamentals to share thoughts with marketing team more deeply.