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Module 3: Defining Metrics and KPIs
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Module 7: Digital Marketing Ecosystem
6 Lessons
Become a Digital & Web Analyst
Step by step Practical Program to help you become and expert in using digital analytics.
Learn and Practice Everything You Need to Become A
Digital & Web Analytics Rockstar
Self Paced, Live Q&A Lessons with Practical Experience
1
Industry Expertise
Learn from an industry expert. I have been teaching this program at various uniersities and colleges.
2
Process and Tools
Gain expertise in the complete Digital & Web Analytics process along with mastering tools
3
Practical Experience
Not only learn but apply it right away and gain valuable experience.
4
Direction and Guidance
You will never feel alone. You will have full support from fellow students and Optizent along your journey.
Next Sessions Starts on October 6th
🔥 Super Early Bird Pricing Ends in
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Days00
Hours00
Minutes00
SecondsWho is this program for?
Career Changers
You have been stuck in your career and are looking for a change to something that will open up new career opportunities then this course if for you.
Marketing , UX and CRO Professionals
Today CMO's one of the top proprieties is to find the talent that can find the insights in this data and provide actionable recommendation to move the marketing forward and business forward. If you have been in Marketing Strategy, UX, SEO, Paid Search, Social Media, Email etc. and looking to learn how you can enhance your craft with Data and Analytics then this course is right for you.
BI Professionals
Digital and Web Data is an important aspect of any business these days. BI professionals need to understand and include online data along with other data sources that they deal with. This course will help you understand what kind of data is available and how it applies to your business.
Tool Experts & Aspiring Freelancers
You have gained knowledge by taking course such as Google Analytics, Google Tag manager etc. but don't have experience or know-how on how to use them then this course will provide your the experience you need. Using t start your freelance business.
Small Business Owners
As a small business owner you want to know how you can leverage online data to create better customer experience, improve your marketing and drive more customers for a lower cost. This course will help you in improving all those aspcts of your business.
Fresh Garduates
If you are looking for various options in your career then Digital Analytics expertise will set you up for several career paths.
No matter what your background is. If you have the desire and passion, we will teach you the rest. After this course you will be ready to excel in your current job, land a new job or transition into a new career.
In this online program you go through the curriculum that teaches you everything you need to become a Digital Analyst. This is the same program that I teach at universities.
- What you get in this program:
- Weekly lectures and assignments that build your competency step by step.
- A real business to work on to gain experience and to add that to your resume.
- Minimum of 2 group calls every month.
- Support from awesome community of fellow students and Optizent team
- Certificate in Digital & Web Analytics
- Post completion you can continue to practice at current level or move to next levels.
Frequently Asked Questions
Q: I already know Google Analytics, Google Tag Manager, etc. Will I still get any value from this program?
Yes! Absolutely! Even though we cover tools such as Google Analytics, Google Tag Manager, etc., that is not the main focus of this program. The main focus of the program is to teach the process, how you apply these tools to solve business problems and of course, you also do get advanced level content on these and a few other tools.
Q: Is it self-paced or are there live sessions?
All the content is self-paced. There are timelines assigned to help you keep on track. If you want to follow along with others then follow them else you can do it on your own. There is enough time for you to go over the content take the necessary steps to apply your learning to a real business. We will have office hours on regular basis to cover various time zones in case you need help.
Q: I have too many things going on. Will I have time to squeeze this program in?
I know you’re busy and that's why the program is designed to be self-paced. It only requires 2-3 hours a week. You can find that much time over any weekend or split it over the week. I want to you enjoy the learning without feeling overwhelmed. If you do feel overwhelmed at any point then reach out to me for further guidance.
Q: What about the tech? I’m not a techie!
No worries friend! Many students who join this program have no technical background. Many "free" videos will talk about all the "cool" hacks you can do to tag everything on your site but don't get anxious by those hacks, most of the time they are not even required. Digital & Web Analytics is not about how to tag something (that is a small part of the field) but it is about applying the data to solve business problems. We cover a lot more than tagging in this course.
Course Curriculum
Next Session Starts on October 6th
🔥 Super Early Bird Pricing Ends on September 8th, 10:00 AM PST, in
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