BigQuery for Marketers and Marketing Analysts

SQL allows you to conduct deeper analysis of your data
You can combined multiple data sources to get a complete view of a customer/user
Use 3rd party data along with 1st party data.
GA4 data has a direct pipeline into BigQuery so you can go beyond canned reports
SQL is now almost required by all Digital Analytics and Marketing Analytics role

Build a segment of your loyal customers and uses them for retargeting on Facebook, Google Ads etc.
Score your leads and customers to personalize onsite experience based on where they are in the journey.
Send personalized emails at the right time to right customers
Retarget customers on Facebook, Google Ads etc. based on their past purchase behavior, demographics etc.
Use weather data to localize your website experience
Use weather data to send personalized and timely emails and text.
Provide the next logical product or content based on users past behavior
Predict and prevent customer churn
and many more...

$67 USD