Digital Analytics Implementation Mastery (Feb 2024)

Gain the technical skills to become an Digital Analytics Implementation Expert

Unlock Your Potential With Knowledge, Experience and Confidence that you will gain in this program.


We conduct live sessions to provide you the knowledge that you need to become an expert implementation specialist.
You will get all the knowledge you need and get answers to your questions to help you develop your knowhow.


You will be working on live business sites. You can even bring in your own, if you would like.  Working on real business will give you an opportunity to apply what matters for a business.  Internship opportunities are also available for those who wan to continue adding more experience after the complettion of the course.


Knowledge + Experience + Guidance = Confidence.
And that's what you will get in this program.
Confidence is the number one reason that holds people back.
You will get complete package of Knowledge, Experience, Guidance and Confidence.

Master Digital Analytics Implementation in just 10 Weeks.
Find Your Dream Career!

Does Any Of This Sound Like You?

  • You are a beginner who wants an exciting new career
  • You are a Digital Analyst who wants to add technical implementation skills.
  • You have some experience with Digital Analytics tools but need practical experience to gain confidence and put on your resume
  • You are an agency owner/leader who needs to bring digital analytics and data skills to your clients.
  • You use or have a need to use a tool like Google Analytics, Google Tag Manager, Google Data Studio etc.
  • You need to master digital analytics implementation but can't find the right path and mentorship.
  • Stuck in your career and need a path and skills to enhance your career.

Imagine If

  • You got exactly the content you need to succeed by removing all the distractions
  • You can surround yourself with people who can help you succeed
  • You got all the guidance  you need so you never feel stuck
  • You got the mentorship you need.
  • You got the experience
  • You got internship while you practice
  • You got a great career post completion.

Yes, that's what this program will provide.

What Will You Get In The Course?

Content and Challenges

  •  GA4, GTM, JavaScript, Piwik PRO, WordPress, and HTML
  • Live business to practice what you learn
  • Practice problems and solutions. 


  • Exclusive community.
  • Live Q& A with instructor
  • Peer to peer support 

Training Sessions

  • Private WhatsApp group to help you connect with other students
  • Ad-hoc sessions as needed
  • Complete support to help you learn and master what you learn.


  • Tracking Templates
  • Ready made JavaScript codes
  • Checklists

Course Curriculum

Anil Batra

Anil is a Digital Marketing and Analytics professional with 18+ years of experience. He has worked with companies ranging from startups to Fortune 500 and has helped them improve marketing results as well as develop data-driven culture. He has vast experience in Web, Email, Social, Display, Search, Paid Search, and CRM.
He holds a B. Tech in Electronics and Communication Engineering from India and an MBA from the University of Washington, Seattle.

Anil has taught and trained several Marketing and Analytics folks in past 18  years of teaching at UBC, University of Washington, and Bellevue College, and speaking engagements at various conferences as well as his blog. He conducts several training sessions and workshops on various topics in Digital Marketing and Digital Analytics.  He has also served on the Board of Digital Analytics Association (DAA) and was instrumental in starting the DAA Symposiums.

Anil has worked and trained teams at companies that include, Microsoft, Estee Lauder, HCL, Finning, ZiplyFiber, T-Mobile, AT&T, Wunderman, Wall Street Journal, ESPN, Starbucks

Anil has taught over 40,000 students from 152 countries.

Jamila Rabo, Teacher to Digital Analyst

" I am from Nigeria west Africa. My coming across Anil changed my entire life. I am a primary school teacher almost completely analog. Though I studied marketing in a higher institution, I didn’t know a thing about Digital Marketing nor Analytics. I started thinking outside the box in my life because of the meager pay I was getting as a teacher in Nigeria. Meeting Anil was the game-changer. When he tags his courses "Zero to Hero", I completely attest it to be so because it was literally so in my case. Like a father, he walked me through baby steps till I got to my feet. What amazes me about him is his humility and generosity with his time and support, he creates time for everyone. He is indeed an amazing mentor; he believes so much that I can make it. Optizent academy provided a platform for meeting with other Analysts, wonderful guys who acted as siblings on my journey. They were my “superiors” on a lot of fronts. I am standing tall and strong because I chose to hang out with the right guys. It is only in Optizent that you enroll for a course and you get much more, the course content and a family. Though I am not there yet, I am very far from where I started. Now I can confidently work on GA4, GTM, Google Data Studio, and more plus I am setting up my site all on my own. "

Tanisha Sabhaney, Product Marketing Analyst

"I currently work as a Product Marketing Analyst. I joined the Web and Digital Analyst course to understand the nuances of digital marketing analytics and implement it at work. Unfortunately, I was always lost in the analytics ecosystem and found resources that taught me how to implement solutions theoretically but never gave me the personalized real-life problem-solving answers I needed. Anil is a guru in everything digital analytics. He has managed to find a brilliant way to teach one the fundamentals and make them experts in weeks. The weekly calls help break down everything you need to help solve your specific problems. You leave the course with a practical understanding of digital analytics and implementation as if your job required you to be the mastermind behind creating the entire Digital Analytics function for your business. Not only do you gain great experience, but you leave with a mentor and a community that can help sustain your ever-growing analytical expertise and needs. I would strongly recommend this course to anyone who is seeking to enter the marketing analytics space. "

Antoine Müller started his career after completing this program.

"In terms of impact, I would not have found my first internship without this online workshop. In the company I chose, a demo dashboard made a strong impression. "

Charles Mendelson Started his career after completing this program.  
He found his first analytics job within 3 months of completing the program.

"Anil has been an outstanding mentor to me in addition to helping me get my first job in analytics he has been a constant source of career advice"

He has been an outstanding friend I can honestly  say he is a large part of my income quadrupling  over the last three years just by helping  me identify how I want to develop my career "

Abi Sonpar, SEO To Digital Analyst.
Found his first Web Analytics Jobs within a month of completing the program.

"I was looking to swap my specialization from SEO and get into full-time analytics. It's an incredible program and I learned so much from it.  There are other analytics training programs out there but Anil has a lifetime of knowledge stored in the program and the level of depth and support offered in the program is unmatched. What I loved the most about it is how much practicality there is in the topics covered. This course has opened my eyes to the world of web analytics. "

Roberto Parez, Digital Analyst

"I have been working with Marketing Analytics since 6 years ago, and if you are here looking for understanding the work for Digital Analytics, how to connect all the dots and how to analyze data this is the course. Most of the courses and instructors talk about tools, programming languages, reporting and the value of the data but no one talks about the processes you need to follow, and how to add insights to the business, how to become an advisor for other departments and add more value to the business. That's one of the biggest things I learned here. Anil not only helped with tools etc. but also the process, insights, role of an analyst and how to add value across the organization. Another thing I liked about the “Become a Digital & Web Analyst” course is the practical nature of the course and Live session with Anil, who has more than 20 years of experience in the area, he can help with what you need to do.

Syed Ali

"It is one of the best course available to learn Digital Analytics. I like how Mr Anil has made us understand hard concepts in such a simplified manner. He has provided quality and relevant information which can make anyone start as a beginner and become an expert as an digital analyst, using this course and the easily accessible membership. I also like that Mr Anil is very concerned about his students and provides great support, this is the best part and he answers all questions. Overall I am happy with my investment in this course.  "

Munira Miyaziwala Senior Marketing Manager and Business Owner

"Web and Digital Analytics course by Optizent taught by the instructor Anil Batra was very helpful and informative course. Training materials were well organized and provided good case studies. The training was clear and detailed. I liked Anil’s style of teaching. He set up by explaining what he was going to teach us, summarized, and proceeded to teach, providing relevant real-life examples and case studies from his years of experience in the field. He provided enough opportunity for the student to ask questions and went out of his way to support the learning of the subject matter. He was very easy to communicate and friendly. This course has helped me understand the bolts and nuts of digital analytics and has benefited my business by its application of it. I attribute this primarily to the instructor and secondarily to the quality materials. I would highly recommend this course to anyone wanting to be digital analyst to work for a company or to manage their own company. 

Current cohort is in session. Join The waitlist for the next cohort.

Frequently Asked Questions

If you do want to start a technical caree in Digital Analytics then yes this course is for you.  We don't assume any tehcnical knowdlege but having some understanding will help but is not a blocker. It just might take a but more effort on your part.

If you are well versed with GA4, GTM, JavaScript, HTML and CSS but lack practical experience then this class is for you.  

Yes you practice what you learn, that's the whole point of this class. You can even build your own site, we have a course to help you do that.

Everybody is looking for technical skills and this will help you add new services for your clients. You will how to implement not only GA4 but other tags as well as JavaScript, which will help you implement other solutions such as Piwik PRO or Adobe Analytics.

We offer options for everybody. You will get experience appropriate learning content to help you make progress. As you learn and get experience, your confidence will evolve too.

You can cancel after the first class and your money will be refunded. I am sure you will love the courses but if for some reason you hate the courses and just want your money back, you will get 100% money back as long as you let us know after the first class. You will have to attend the class in order to get the refund.