Digital Data Science

Course Summary

10 week, instructor-led the program with practical use cases. Learn step by step. No prior programming experience required.

Course Curriculum

Getting Started
3 Lessons
- Data analytics: true value vs buzz words
  Start
- Setting up Lab Environment
  Start
- Practice the basics of programming for data analytics
  Start
Discovering Insights in Structured Data
4 Lessons
- Read, manipulate and transform structured data
  Start
- Data types. Descriptive statistics
  Start
- Data visualization
  Start
- Customer Churn Analysis
  Start
Predictive modeling introduction
4 Lessons
- What is predictive modeling
  Start
- Linear regression
  Start
- Logistic regression
  Start
- Use Case: Predicting customer churn
  Start
Discovering relationships in data
3 Lessons
- What is unsupervised learning
  Start
- Association rules mining
  Start
- Cluster analysis
  Start
Predicting categorical outcomes
4 Lessons
- Overview of classification algorithms and their applicability
  Start
- KNN classifier
  Start
- Decision Trees
  Start
- Use Case: Email campaign outcome prediction
  Start
Forecasting
4 Lessons
- Time series features
  Start
- ARIMA algorithm
  Start
- Advanced methods for time series analysis - overview
  Start
- Use Case: Lead generation forecasting
  Start
Analyzing documents and social media posts
4 Lessons
- Introduction to text mining and NLP
  Start
- Text pre-processing and modeling
  Start
- Use Case: Amazon customer reviews analysis
  Start
- Use Case: Customer sentiment analysis
  Start
Predicting web clicks
3 Lessons
- Introduction to event mining
  Start
- Probabilistic networks models for clickstreams
  Start
- Use Case: Google analytics conversion prediction
  Start
Build Recommendation Systems like Amazon, Dell etc.
3 Lessons
- Association rule based recommenders
  Start
- Collaborative filtering recommenders
  Start
- Use Case: Amazon product recommendations
  Start
Capstone Project
1 Lesson
- Practice solving real-world problems with predictive modeling
  Start

Course Pricing

After Jan 15th
$3997 USD

Price after Jan 15th
Buy Now

Early Bird!
$2997 USD

Regular price will become effective after January 15th.
Enroll Now!

© 2021 Optizent Academy - Digital Marketing and Analytics