Become A Digital & Web Analyst
Step by step Practical Program to help you learn complete Digital Analytics process. Get ready for an exciting new career.
What is this program?
Everything is Digital these days. Which means there is an opportunity to learn from user behavior and that's what organizations across the world are trying to do.
This presents a huge opportunity for you.
If you know how to leverage the data to understand user behavior to help organization create better marketing, customer experience and products to drive sales and profits, then you can have a great career for years to come.
Does any of this sound like you?
- You know Digital Analytics is important but don't know how to learn it the right way.
- You know a few things about Digital Analytics but want to add new skills and practice what you have learned.
- You are a digital marketer who wants to add data and analytics skill to enhance your career.
- You are looking to fresh start in an exciting new career.
- You have taken a few courses, watched YouTube videos etc. but still can't get your head around where you should focus.
- You are overwhelmed by things that people tell you to learn.
- Need help in making progress but can't find the right support and mentorship.
- Stuck in your career and need a clear path to become a Digital Analytics Rockstar.
Imagine If
- You got the right learning path from start to finish
- You got exactly the content you need to succeed by removing all the distractions
- You got step by step instructions to learn and apply your learnings
- You got tasks to reinforce your learnings
- You got a team of people supporting you in your Digital Analytics learning path
- You got all the guidance you need so you never feel stuck
- You got the mentorship you need
- You got the network to help you find your new job or freelance opportunity
Yes, It is Possible!
This Digital & Web Analyst Practical Program is for you!
A Program That Will
- Provide you a clear learning path so you don't waste your time with unnecessary courses and content.
- Provide you support and Mentorship.
- Provide you access to a community that is there to help and support you.
- Provide you opportunities to share your ideas and get feedback.
- Provide you opportunities to practice your presentation skills.
- Help you become more confident in your analysis.
- Help you Become A Digital Analytics Rockstar.
- What you get in this program:
- Weekly lectures and assignments that build your competency step by step.
- A real business to work on to gain experience and to add that to your resume.
- Weekly calls during the program.
- Support from awesome community of fellow students and Optizent team
- Certificate in Digital & Web Analytics
Watch Charles' Video and see how he started his career and
increased his salary to 4X in just 3 years.
Antoine Müller, Web Analyst
""When you learn a function, it's always good to start with pragmatic learning given by an expert in the field. This is what the digital and web analytics program offers. During this training, Anil Batra guides the participants of the training through the basics of the different activities:
1.Definition of objectives
2.Measurement plan
3.Tracking
4.Analyses
5.Data visualization
6.Oral presentation with Powerpoint document.
Apart from the videos, there is a weekly session during which you can ask questions. In addition to this, it happened to Anil to extend a part dedicated to an activity so that we master the web analytics activities. Similarly, Anil Batra is always available for a call during the training. In terms of impact, I would not have found my first internship without this online workshop. In the company I chose, a demo dashboard made a strong impression. I almost worked for a large company and my explanation of the different web analytics was enough to show that I mastered the technical part. In short, the digital and web analytics program is the best way to set foot in the summer. But I will develop other technical skills on this basis."
Original French Version:
"Quand vous apprenez une fonction, c'est toujours bien de commencer avec un apprentissage pragmatique donné par un expert du domaine.C'est ce que propose le digital and web analytics program. Durant cette formation, Anil Batra guide les participants de la formation à travers les bases des différentes activités:
1.Définition des objectifs
2.Plan de mesure
3.Tracking
4.Analyses
5.Visualisation des données
6) Présentation orale avec document Powerpoint.
À part les vidéos, il y a une séance hebdomadaire durant laquelle on peut poser des questions. En plus de cela, il est arrivé à Anil de rallonger une partie dédiée à une activité pour qu'on maîtrise bien les activités web analytics. De même, Anil Batra est toujours disponible pour un call durant la formation.Au niveau de l'impact, je n'aurais pas trouvé mon premier stage sans cet atelier en ligne. Dans l'entreprise que j'ai choisie, un dashboard démo a fait forte impression. J'ai failli travailler pour une grande entreprise et mon explication des différentes web analytics a suffi pour montrer que je maîtrisais la partie technique.En somme, le digital and web analytics program est la meilleure manière de mettre le pied à l'estrier. Mais je développerai d'autres compétences techniques sur cette base". "
Frequently Asked Questions
Q: I already know Google Analytics, Google Tag Manager, etc. Will I still get any value from this program?
Yes! Absolutely! Even though we cover tools such as Google Analytics, Google Tag Manager, etc., that is not the main focus of this program. The main focus of the program is to teach the process, how you apply these tools to solve business problems and of course, you also do get advanced level content on these and a few other tools.
Q: Is it self-paced or are there live sessions?
All the content is self-paced. There are timelines assigned to help you keep on track. If you want to follow along with others then follow them else you can do it on your own. There is enough time for you to go over the content take the necessary steps to apply your learning to a real business. We will have office hours on regular basis to cover various time zones in case you need help.
Q: I have too many things going on. Will I have time to squeeze this program in?
I know you’re busy and that's why the program is designed to be self-paced. It only requires 2-3 hours a week. You can find that much time over any weekend or split it over the week. I want to you enjoy the learning without feeling overwhelmed. If you do feel overwhelmed at any point then reach out to me for further guidance.
Q: What about the tech? I’m not a techie!
No worries friend! Many students who join this program have no technical background. Many "free" videos will talk about all the "cool" hacks you can do to tag everything on your site but don't get anxious by those hacks, most of the time they are not even required. Digital & Web Analytics is not about how to tag something (that is a small part of the field) but it is about applying the data to solve business problems. We cover a lot more than tagging in this course.
Q: Do I have to finish the project to complete the course
No, project is optional but encouraged. You will develop the project sections as you go through the course so it won't take a lot of time for you to complete the project. The project is not graded but a peer review is done to help you learn and solidify what you have learned.
Q. I already have a few years of experience and don't want to start a new career from the beginning. How will this program help?
Don't worry your past experience likely won't go waste. You can learn digital analytics skills and apply to most of the jobs so you won't have to start as a beginner. You can use the skill learned in this program to what you already know and transition into a new career.
Program Curriculum
- Fundamentals of Digital & Web Analytics - Learn the right terms and definitions.
- 4 Steps Process that you can apply and make your mark - Without process you will be shooting in dark and will feel overwhelmed. This process will keep you and your stakeholders aligned.
- Defining Right measures of success - Biggest mistake most people make is picking the wrong measure of success. Wrong measures lead to wasted time and lack of confidence in analytics. Learn how to get them right and everybody aligned.
- Google Analytics and Google Tag Manager - Learn tools that you can use to apply what you learn.
- Creating a measurement plan - Measurement plan ensure that you put the right tracking in place.
- Analyzing Data - Learn the process to analyze the data like a pro. Find the insights that drive the desired outcome.
- Data Presentation - Learn the process, tools and the art of story telling to convey the analysis and convince the stakeholders.
- Optimization - Insights need to be acted upon. Learn how to take actions on those insights. Learn the right process.
- Career/Resume Review (Optional) - Even if you are not looking a job change, this will help you make sure you are acquiring the right skills
- Project Presentations (Optional) - Get out of your comfort zone and learn some presentation skills.