Q: I already know Google Analytics, Google Tag Manager, etc. Will I still get any value from this program?
Yes! Absolutely! Even though we cover tools such as Google Analytics, Google Tag Manager, etc., that is not the main focus of this program. The main focus of the program is to teach the process, how you apply these tools to solve business problems and of course, you also do get advanced level content on these and a few other tools.
Q: Is it self-paced or are there live sessions?
All the content is self-paced. There are timelines assigned to help you keep on track. If you want to follow along with others then follow them else you can do it on your own. There is enough time for you to go over the content take the necessary steps to apply your learning to a real business. We will have office hours on regular basis to cover various time zones in case you need help.
Q: I have too many things going on. Will I have time to squeeze this program in?
I know you’re busy and that's why the program is designed to be self-paced. It only requires 2-3 hours a week. You can find that much time over any weekend or split it over the week. I want to you enjoy the learning without feeling overwhelmed. If you do feel overwhelmed at any point then reach out to me for further guidance.
Q: What about the tech? I’m not a techie!
No worries friend! Many students who join this program have no technical background. Many "free" videos will talk about all the "cool" hacks you can do to tag everything on your site but don't get anxious by those hacks, most of the time they are not even required. Digital & Web Analytics is not about how to tag something (that is a small part of the field) but it is about applying the data to solve business problems. We cover a lot more than tagging in this course.
Q: Do I have to finish the project to complete the course
No, project is optional but encouraged. You will develop the project sections as you go through the course so it won't take a lot of time for you to complete the project. The project is not graded but a peer review is done to help you learn and solidify what you have learned.