Become A Digital & Web Analyst - Starts June 8th

Launch Your New Career with this Proven Step-by-Step Practical Program

Go head and take the leap. A beautiful life awaits you.

What is this program?

This program teaches you everything you need to learn and practice to start a career in Digital & Web Analytics.
Even if you don't want to start a new career all together, this course will help you add digital analytics skills to your enhance you existing career.
This is a practical and hands-on course so not only you get the theory but also get to apply it throughout this course.
After this course, you will be ready to become a Digital Analyst.

Does any of this sound like you?

  • You know a few things about Digital Analytics but want to add new skills and practice what you have learned.
  • You are a digital marketer who wants to add data and analytics skill to enhance your career.
  • You are looking to fresh start in an exciting new career.
  • You have taken a few courses, watched YouTube videos etc. but still can't get your head around where you should focus.
  • You are overwhelmed by things that people tell you to learn.
  • Need help in making progress but can't find the right support and mentorship.
  • Stuck in your career and need a clear path to become a Digital Analytics Rockstar.

Imagine If

  • You got the right learning path from start to finish
  • You got exactly the content you need to succeed by removing all the distractions
  • You got step by step instructions to learn and apply your learnings
  • You got tasks to reinforce your learnings
  • You got a team of people  supporting you in your Digital Analytics learning path
  • You got all the guidance  you need so you never feel stuck
  • You got the mentorship you need
  • You got the network to help you find your new job or freelance opportunity

Yes, It is Possible!

This Digital & Web Analyst Practical Program is for you!

A Program That Will

  • Provide you a clear learning path so you don't waste your time with unnecessary courses and content.
  • Provide you support and Mentorship.
  • Provide you access to a community that is there to help and support you.
  • Provide you opportunities to share your ideas and get feedback.
  • Provide you opportunities to practice your presentation skills.
  • Help you become more confident in your analysis.
  • Help you Become A Digital Analytics Rockstar.

No matter what your background is, if you have the desire and passion, we will teach you the rest.
This course will prepare  you to excel in your current job, land a new job or transition into a new career.

Here is the proof

Abi Sonpar, SEO To Digital Analyst.

"I was looking to swap my specialization from SEO and get into full-time analytics. It's an incredible program and I learned so much from it.  There are other analytics training programs out there but Anil has a lifetime of knowledge stored in the program and the level of depth and support offered in the program is unmatched. What I loved the most about it is how much practicality there is in the topics covered. This course has opened my eyes to the world of web analytics. "

Tanisha Sabhaney, Product Marketing Analyst

"I currently work as a Product Marketing Analyst. I joined the Web and Digital Analyst course to understand the nuances of digital marketing analytics and implement it at work. Unfortunately, I was always lost in the analytics ecosystem and found resources that taught me how to implement solutions theoretically but never gave me the personalized real-life problem-solving answers I needed. Anil is a guru in everything digital analytics. He has managed to find a brilliant way to teach one the fundamentals and make them experts in weeks. The weekly calls help break down everything you need to help solve your specific problems. You leave the course with a practical understanding of digital analytics and implementation as if your job required you to be the mastermind behind creating the entire Digital Analytics function for your business. Not only do you gain great experience, but you leave with a mentor and a community that can help sustain your ever-growing analytical expertise and needs. I would strongly recommend this course to anyone who is seeking to enter the marketing analytics space. "

Antoine Müller started his career after completing this program.

"In terms of impact, I would not have found my first internship without this online workshop. In the company I chose, a demo dashboard made a strong impression. "

Charles Mendelson Started his career after completing this program.  
Prior Experience: None
He found a job within 2 months of completing the program.

"Anil has been an outstanding mentor to me in addition to helping me get my first job in analytics he has been a constant source of career advice"

"He has been an outstanding friend I can honestly  say he is a large part of my income quadrupling  over the last three years just by helping  me identify how I want to develop my career "

Syed Ali

"It is one of the best course available to learn Digital Analytics. I like how Mr Anil has made us understand hard concepts in such a simplified manner. He has provided quality and relevant information which can make anyone start as a beginner and become an expert as an digital analyst, using this course and the easily accessible membership. I also like that Mr Anil is very concerned about his students and provides great support, this is the best part and he answers all questions. Overall I am happy with my investment in this course.  "

What do you get in this program?


  • Weekly lectures and assignments that build your competency step by step.
  • A real business to work on to gain experience and to add that to your resume.
  • Weekly calls during the program.
  • Support from awesome community of fellow students and Optizent team
  • Certificate in Digital & Web Analytics

Frequently Asked Questions

Q: I already know Google Analytics, Google Tag Manager, etc. Will I still get any value from this program?

Yes! Absolutely! Even though we cover tools such as Google Analytics, Google Tag Manager, etc., that is not the main focus of this program. The main focus of the program is to teach the process, how you apply these tools to solve business problems and of course, you also do get advanced level content on these and a few other tools.

Q: Is it self-paced or are there live sessions?

All the content is self-paced. There are timelines assigned to help you keep on track. If you want to follow along with others then follow them else you can do it on your own. There is enough time for you to go over the content take the necessary steps to apply your learning to a real business. We will have office hours on regular basis to cover various time zones in case you need help.

Q: I have too many things going on. Will I have time to squeeze this program in?

I know you’re busy and that's why the program is designed to be self-paced. It only requires 2-3 hours a week. You can find that much time over any weekend or split it over the week. I want to you enjoy the learning without feeling overwhelmed. If you do feel overwhelmed at any point then reach out to me for further guidance.

Q: What about the tech? I’m not a techie!

No worries friend! Many students who join this program have no technical background. Many "free" videos will talk about all the "cool" hacks you can do to tag everything on your site but don't get anxious by those hacks, most of the time they are not even required. Digital & Web Analytics is not about how to tag something (that is a small part of the field) but it is about applying the data to solve business problems. We cover a lot more than tagging in this course.

Q: Do I have to finish the project to complete the course

No, project is optional but encouraged. You will develop the project sections as you go through the course so it won't take a lot of time for you to complete the project.  The project is not graded but a peer review is done to help you learn and solidify what you have learned.

Q. I already have a few years of experience and don't want to start a new career from the beginning. How will this program help?

Don't worry your past experience likely won't go waste. You can learn digital analytics skills and apply to most of the jobs so you won't have to start as a beginner. You can use the skill learned in this program to what you already know and transition into a new career. 

Program Curriculum

  • Fundamentals of Digital & Web Analytics - Learn the right terms and definitions.
  • 4 Steps Process that you can apply and make your mark - Without process you will be shooting in dark and will feel overwhelmed. This process will keep you and your stakeholders aligned.
  • Defining Right measures of success - Biggest mistake most people make is picking the wrong measure of success. Wrong measures lead to wasted time and lack of confidence in analytics. Learn how to get them right and everybody aligned.
  • Google Analytics 4 (GA4) and Google Tag Manager - Learn the fundamentals of tools that you can use to apply what you learn.
  • Creating a measurement plan - Measurement plan ensure that you put the right tracking in place.
  • Analyzing Data  - Learn the process to analyze the data like a pro.  Find the insights that drive the desired outcome.
  • Data Presentation - Learn the process, tools and the art of story telling to convey the analysis and convince the stakeholders.
  • Optimization - Insights need to be acted upon. Learn how to take actions on those insights.  Learn the right process.
  • Career/Resume Review (Optional) - Even if you are not looking a job change, this will help you make sure you are acquiring the right skills
  • Project Presentations (Optional) - Get out of your comfort zone and learn some presentation skills.

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