IMPLEMENTATION + REPORTING
GA4 Zero to Hero
Connect GA4 implementation with reporting and analysis. This bundle includes the two core GA4 courses plus the existing GA4 ebook, checklist, and selected replay resource pack.
Self-paced learning with Anil Batra.
LEARN → APPLY → GROW
From setup to understanding.
Understand GA4 reporting
Explore the data model, interface, reports, segmentation, and explorations.
Build an implementation foundation
Work through GA4 setup with GTM, events, ecommerce tracking, and administration.
Connect setup and analysis
Use the two course paths and included resource pack to support practical learning.
PRACTICAL LEARNING
What you’ll learn
Understand GA4 reporting
Explore the data model, interface, reports, segmentation, and explorations.
Build an implementation foundation
Work through GA4 setup with GTM, events, ecommerce tracking, and administration.
Connect setup and analysis
Use the two course paths and included resource pack to support practical learning.
Who is it for?
Marketers, analysts, and agency practitioners who want to understand both GA4 setup and how to use its reports and explorations. Begin with the foundations, then choose implementation or analysis topics for your projects.
EXPLORE THE LESSONS
Two course paths, one bundle
Browse the existing lessons and topics before choosing your learning path.
GA4 — Master Reporting and Analysis
Introduction to Google Analytics 4
- Introduction (1:24)
- What is Google Analytics 4 (2:32)
- Google Analytics 4 Data Model (9:43)
- Creating a Google Analytics & Property
Interface Overview
- GA4 Interface Overview
- Home Screen Overview
- Realtime Report Overview
- Understanding Acquisition Reports in GA4 (14:21)
- Campaign Tracking (4:54)
- Campaign URL Builder (3:01)
- Understanding Engagement Reports in GA4 (11:07)
- User Activity and Stickiness - DAU, WAU and MAU (6:09)
- Understanding Retention Reports (5:58)
- Exploration (Previously Called Analysis Hub) (11:03)
- Exploration Analysis Technique (11:38)
Reports
- Same Page Name - Two Different Domains Reporting
Segmentation & Analysis
- GA4 Segments (10:13)
- Comparing reports data with a subset (7:00)
- Using BigQuery with Google Analytics 4 (1:03)
Dimensions and Metrics in GA4
- Users in GA4 - Total Users, Active Users, and New Users.
Various Exploration Examples
- Creating Funnel Exploration - eCommerce Tracking (7:29)
- Convert Report to Exploration (New)
GA4 Administration
- Customizing The Navigation (Library) (8:01)
- Types of Reports in GA4
- Creating a Custom Detail Report
- Creating a Custom Overview Report
- GA4 + Search Console
- Connecting Looker Studio and GA4
- Data Retention Setting
Reference Links
- Recommended Events
- GA4 Default Channel Groupings
- Final Thoughts
- GA4 Implementation Course
GA4 — Implementation and Setup
Introduction to Google Analytics 4
- Introduction
- What is Google Analytics 4
- Google Analytics 4 Data Model
- Creating a Google Analytics & Property
Implementing Google Analytics 4 with Google Tag Manager
- Google Analytics 4 Configuration Tag Setup with Google Tag Manager
- Google Tag Manager Preview Mode
- Debug View Google Analytics 4
- Fields Set and Debug View
- Introduction to Event Tracking in GA4 using GTM
- Setting Event Parameters
- Setting User Properties via Google Tag Manager
- Custom Definitions - Creating Custom Dimensions and Custom Metrics
- User ID Tracking
eCommerce Tracking
- eCommerce Intro and Events
- Tracking Item/Product Views with view_item event
- Items Array - an important aspect of eCommerce Tracking
- Add To Cart Tracking
- View Cart
- Begin Checkout Tracking
- Address, Shipping and Checkout
- Various other eCommerce Events
- List of all eCommerce Events in GA4
Google Analytics 4 Administration
- Filtering Internal Traffic
- Data Retention Setting
- Cross Domain Tracking in Google Analytics 4
- GA4 + Search Console
- Customizing The Navigation (Library)
- Types of Reports in GA4
- Creating a Custom Detail Report
- Creating a Custom Overview Report
Reference Links
- Recommended Events
- GA4 Default Channel Groupings
- Final Thoughts
GA4 resource pack
The included product contains GA4 ebooks, a setup checklist, and selected live-session replays. It is separate from the Digital Analytics Vault membership.
Some recordings show earlier interfaces or terminology. Use the lesson context alongside the tools’ current interfaces.
START LEARNING
Preview the learning
Start with the existing free GA4 video series. Registration is required; this is a separate free learning funnel.
Free GA4 video series
Register through the existing free video funnel to access the five-part series.
YOUR NEXT STEP
Enroll in GA4 Zero to Hero
Choose the existing one-time enrollment plan and continue through the secure New Zenler checkout.
Already enrolled? Sign in with your existing account to continue learning.
One-time enrollment
$497
USD · one-time purchase
Access to the current bundle contents. No recurring course payment. The existing plan has no access expiry configured.
Checkout displays the final amount and any applicable taxes.
YOUR INSTRUCTOR
Anil Batra
Founder of Optizent. Anil holds an MBA from the University of Washington and has taught at UW, UBC, and Bellevue College. His courses connect analytics concepts with practical implementation and analysis.
Keep learning with session recordings.
Digital Analytics Vault is the separate membership for its live-session recording collection. Free selected replays remain available through the Learning Hub.
Before you enroll
How do I study?
Sign in to your Optizent account and work through the existing course lessons at your own pace.
What is included in this bundle?
The current bundle contains GA4 Master Reporting and Analysis, GA4 Implementation and Setup, and the GA4 ebook, checklist, and selected replay resource pack. Digital Analytics Vault is a separate membership.
Does this purchase include the Vault or future live sessions?
This purchase covers the current GA4 bundle contents. Digital Analytics Vault is separate. Future live sessions, ongoing office hours, and future additions are not promised as part of this offer.
Where can I get help with enrollment or billing?
Contact Optizent support for account, purchase, or billing questions and review the existing terms before checkout.
Contact Support →This comprehensive GA4 course bundle is all you will ever need.
Includes Both GA4 and Implementation of GA4 with Google Tag Manager.
Bite size practical lessons make it easy for you to understand the content as well as apply them as you learn.
When you enroll in this course you will never feel stuck. You can easily get answers to any of your questions within 24-48 hours and solve most of your problems without hiring any 3rd party help.
This Bundle Includes
Courses
- GA4 Reporting and Analysis course.
- GA4 Implementation course with Google Tag Manager.
- Course content updated frequently.
Community & Practice
- A website available to practice
- Exclusive members only community.
- Peer to peer support from member.
eBooks & Checklists
- 50+ things you need to know about GA4
- 10 Things to know before upgrading to GA4
- 18 Key Benefits of Google Analytics 4
- GA4 Setup Checklist
Live Session Replays
- What's Different in GA4 and Why You Must Care
- Google Analytics 4 v/s Google Analytics
- Google Analytics 4 - Common Questions and Answers
Courses Included In This Bundle
Anil Batra
Anil Batra is the founder of Optizent and a marketing analytics consultant and educator. His teaching connects measurement strategy, practical implementation, data analysis, and better business decisions.
He holds an MBA from the University of Washington and has taught at the University of Washington, the University of British Columbia, and Bellevue College.
