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eCommerce Tracking
10 Lessons-
StarteCommerce Intro and Events
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StartTracking Item/Product Views with view_item event
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StartItems Array - an important aspect of eCommerce Tracking
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StartAdd To Cart Tracking
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StartView Cart
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StartBegin Checkout Tracking
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StartAddress, Shipping and Checkout
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StartVarious other eCommerce Events
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StartList of all eCommerce Events in GA4
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StartChallenge (DataLayer not in the right format)
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This course is not open for enrollment
Google Analytics 4 (GA4) for eCommerce
Leverage the power of Google Analytics 4 to supercharge your eCommerce Business
Course Summary
Leverage the power of Google Analytics 4 to supercharge your eCommerce Business
Course Curriculum
Anil Batra
Anil is a Digital Marketing and Analytics professional with 18+ years of experience. He has worked with companies ranging from startups to Fortune 500 and has helped them improve marketing results as well as develop data-driven culture. He has vast experience in Web, Email, Social, Display, Search, Paid Search, and CRM.
He holds a B. Tech in Electronics and Communication Engineering from India and an MBA from the University of Washington, Seattle.
Anil has taught and trained several Marketing and Analytics folks in past 18 years of teaching at UBC, University of Washington, and Bellevue College, and speaking engagements at various conferences as well as his blog. He conducts several training sessions and workshops on various topics in Digital Marketing and Digital Analytics. He has also served on the Board of Digital Analytics Association (DAA) and was instrumental in starting the DAA Symposiums.
Anil has worked and trained teams at companies that include, Microsoft, Estee Lauder, HCL, Finning, ZiplyFiber, T-Mobile, AT&T, Wunderman, Wall Street Journal, ESPN, Starbucks
Anil has taught over 40,000 students from 152 countries.
