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eCommerce Tracking
10 Lessons-
StarteCommerce Intro and Events
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StartTracking Item/Product Views with view_item event
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StartItems Array - an important aspect of eCommerce Tracking
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StartAdd To Cart Tracking
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StartView Cart
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StartBegin Checkout Tracking
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StartAddress, Shipping and Checkout
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StartVarious other eCommerce Events
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StartList of all eCommerce Events in GA4
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StartChallenge (DataLayer not in the right format)
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This course is not open for enrollment
Google Analytics 4 (GA4) for eCommerce
Leverage the power of Google Analytics 4 to supercharge your eCommerce Business
Course Summary
Leverage the power of Google Analytics 4 to supercharge your eCommerce Business
Course Curriculum
Anil Batra
Anil Batra is the founder of Optizent and a marketing analytics consultant and educator. His teaching connects measurement strategy, practical implementation, data analysis, and better business decisions.
He holds an MBA from the University of Washington and has taught at the University of Washington, the University of British Columbia, and Bellevue College.
