-
Beyond Basic Tracking
12 Lessons-
StartIntroduction to Google Tag Manager
-
StartEvent Tracking in Google Analytics
-
StartCustom Dimensions
-
StartImporting CRM (Offline Data) into Google Analytics
-
StartCustom Metrics
-
StartCalculated Metrics
-
StartContent grouping in Google Analytics - What, Why and How
-
StartSub-Domain Tracking
-
StartCross Domain Tracking
-
StartCalculated Metrics = Create your own metrics from standard and custom metrics
-
StartUnderstanding Channels and Channel Grouping
-
StartCreating Custom Channel Groupings
-
Google Analytics Mastery
Unleash the power of Google Analytics
Course Summary
Course Curriculum
Anil Batra
Anil is a Digital Marketing and Analytics professional with 18+ years of experience. He has worked with companies ranging from startups to Fortune 500 and has helped them improve marketing results as well as develop data-driven culture. He has vast experience in Web, Email, Social, Display, Search, Paid Search, and CRM.
He holds a B. Tech in Electronics and Communication Engineering from India and an MBA from the University of Washington, Seattle.
Anil has taught and trained several Marketing and Analytics folks in past 18 years of teaching at UBC, University of Washington, and Bellevue College, and speaking engagements at various conferences as well as his blog. He conducts several training sessions and workshops on various topics in Digital Marketing and Digital Analytics. He has also served on the Board of Digital Analytics Association (DAA) and was instrumental in starting the DAA Symposiums.
Anil has worked and trained teams at companies that include, Microsoft, Estee Lauder, HCL, Finning, ZiplyFiber, T-Mobile, AT&T, Wunderman, Wall Street Journal, ESPN, Starbucks
Anil has taught over 40,000 students from 152 countries.
