Google Analytics Setup Audit
Audit your Google Analytics setup to ensure trustworthiness of the data you collect and use
Course Summary
A large number of Google Analytics setups we have come across are either broken or are not setup properly.
In this course I will teach you how to improve your Google Analytics configuration so that you can be confident about the data it collects.
In this course I will walk you through the steps of validating your Google Analytics setup and Configuration.
Don't waste your time analyzing Google Analytics data before you have gone through this course.
This is a must have course for anybody who uses Google Analytics.
There are too many people wasting time and resources on reporting and optimization before having fixed the measurement part.
However, the issue with this out of the box setup is that accounts often contain spam sessions, internal sessions, no or little goal tracking and inaccurate e-commerce tracking. As a result, this can mean inaccurate measurement and can make it harder to identify and debug website issues.
To help you through this I have put together a Google Analytics audit checklist which I will continue to keep up to date as Google Analytics rolls out new features and functionality.
This is the same checklist we use to audit our clients' setup and charge our clients thousands of dollars. You can use the template and save that money. That is called great ROI.
If you are already familiar with Google Analytics and know why something is required or not required then you can just jump to the Audit template, which by itself, is worth the value of this course. If you do want to go through the reason then you can watch videos to figure why something should be checked and audited.
Why you should learn from me?
I have been in Digital Marketing and Analytics for over 15 years. I have trained people from diverse backgrounds and have converted them into high performing Digital Marketers and Analysts. I understand both the technology and marketing side of business. I have dealt with many analytics technologies way before Google Tag manager existed and know the inner working of Digital Analytics.
In addition, I have developed various course and taught students from all over the world. I am online instructor for University of British Columbia (Canada), University of Washington (USA), Bellevue College (USA) and Digital Analytics Association.
I have an engineering degrees and an MBA.
Course Curriculum
Anil Batra
Anil is a Digital Marketing and Analytics professional with 18+ years of experience. He has worked with companies ranging from startups to Fortune 500 and has helped them improve marketing results as well as develop data-driven culture. He has vast experience in Web, Email, Social, Display, Search, Paid Search, and CRM.
He holds a B. Tech in Electronics and Communication Engineering from India and an MBA from the University of Washington, Seattle.
Anil has taught and trained several Marketing and Analytics folks in past 18 years of teaching at UBC, University of Washington, and Bellevue College, and speaking engagements at various conferences as well as his blog. He conducts several training sessions and workshops on various topics in Digital Marketing and Digital Analytics. He has also served on the Board of Digital Analytics Association (DAA) and was instrumental in starting the DAA Symposiums.
Anil has worked and trained teams at companies that include, Microsoft, Estee Lauder, HCL, Finning, ZiplyFiber, T-Mobile, AT&T, Wunderman, Wall Street Journal, ESPN, Starbucks
Anil has taught over 40,000 students from 152 countries.
