Comprehensive Course to Learn, Setup and Manager Server-Side Tagging with Google Tag Manager

Google Tag Manager Server Side

Learn and start using Google Tag Manager Server Side

Step-by-Step Course

Step-by-Step instructions that you can follow along to get Google Tag Manager Server-Side ready with GA4 tags.

Who is this course for?

  • Marketing & Digital Analytics professional who wants to take your knowledge of Google Tag Manager and understand how to take their tagging to cloud.
  •  IT professional who want to centralize the tagging process for better data governance.
  •  Google Tag Manager users who wants to learn and leverage the benefits of server-side tracking in the cloud
  • Freelancers who provide digital analytics services
  • Agency owners who want to expand their offerings and support clients in implementing GA4 and FBCAPI

Course Curriculum

What Will You Get In ThIs Course?

Content and Challenges

  • GTM Server-Side Lessons
  • Call out after almost each lesson to put what you learned into practice 
  • Regular content additions, new challenges, answers to your questions.


  • Exclusive  community to ask questions.
  • Peer to peer support from other students.
  • Certificate after the completion of the course.

Frequently Asked Questions

This course will take your Google Tag Manager learning to the next level. With all the issues around privacy, more organizations are moving to server-side tracking. This course will teach you how you can use server-side tracking to move your GA4 tracking from client-side to server-side.

We can provide you a site that you can use. However, you will need to use your own Google Cloud account, which is free.

Your clients are likely going to ask you to implement GA4 and Facebook Conversion API (FBCAPI). This course will show you how you can do that in simple steps. You don't need to go over the course right away. When you have a need, you can open the content and follow along step by step to get your clients up and running.

Yes, if you have experience with Google Tag Manager and want to offer more services, then this course is perfect for you. Check out sites live Fiverr and Upwork to see the demand and how much you can charge.

No, this course is not for you. You should start with our Google Tag Manager, Zero to Hero course before enrolling in this course.

You can cancel within 24 hours and your money will be refunded. I am sure you will love the courses but if for some reason you hate the courses and just want your money back, you will get 100% money back as long as you let us know within 24 hours.

Anil Batra

Anil is a Digital Marketing and Analytics professional with 18+ years of experience. He has worked with companies ranging from startups to Fortune 500 and has helped them improve marketing results as well as develop data-driven culture. He has vast experience in Web, Email, Social, Display, Search, Paid Search, and CRM.
He holds a B. Tech in Electronics and Communication Engineering from India and an MBA from the University of Washington, Seattle.

Anil has taught and trained several Marketing and Analytics folks in past 18  years of teaching at UBC, University of Washington, and Bellevue College, and speaking engagements at various conferences as well as his blog. He conducts several training sessions and workshops on various topics in Digital Marketing and Digital Analytics.  He has also served on the Board of Digital Analytics Association (DAA) and was instrumental in starting the DAA Symposiums.

Anil has worked and trained teams at companies that include, Microsoft, Estee Lauder, HCL, Finning, ZiplyFiber, T-Mobile, AT&T, Wunderman, Wall Street Journal, ESPN, Starbucks

Anil has taught over 40,000 students from 152 countries.