Comprehensive Course to Learn, Setup and Manager Server-Side Tagging with Google Tag Manager
Google Tag Manager Server Side
Learn and start using Google Tag Manager Server Side
Step-by-Step Course
Step-by-Step instructions that you can follow along to get Google Tag Manager Server-Side ready with GA4 tags.
Who is this course for?
- Marketing & Digital Analytics professional who wants to take your knowledge of Google Tag Manager and understand how to take their tagging to cloud.
- IT professional who want to centralize the tagging process for better data governance.
- Google Tag Manager users who wants to learn and leverage the benefits of server-side tracking in the cloud
- Freelancers who provide digital analytics services
- Agency owners who want to expand their offerings and support clients in implementing GA4 and FBCAPI
Course Curriculum
Getting Started
- Understanding how Server-side tagging works
- Creating Server-Side Environment
- Hosting the server in the Cloud
Sending Requests
- Sending data from client to server
- Using the preview modes
- Sending Data from Server to the Endpoint (GA4)
Advanced Techniques
- Sending Parameters and User Properties for GA4
- Using Custom Templates
- Moving Tags to Production
What Will You Get In ThIs Course?
Content and Challenges
- GTM Server-Side Lessons
- Call out after almost each lesson to put what you learned into practice
- Current server-side tagging lessons and practice activities.
Community
- Exclusive community to ask questions.
- Peer to peer support from other students.
- Certificate after the completion of the course.
Frequently Asked Questions
I am well versed with Google Tag Manager. What will I gain from this course?
This course will take your Google Tag Manager learning to the next level. With all the issues around privacy, more organizations are moving to server-side tracking. This course will teach you how you can use server-side tracking to move your GA4 tracking from client-side to server-side.
I am looking for a way to practice what I learn. Do you offer any hands-on experience?
We can provide you a site that you can use. However, you will need to use your own Google Cloud account.
I am the an agency owner. I don't have time to go over the courses. How will this benefit me?
Your clients are likely going to ask you to implement GA4 and Facebook Conversion API (FBCAPI). This course will show you how you can do that in simple steps. You don't need to go over the course right away. When you have a need, you can open the content and follow along step by step to get your clients up and running.
I want to be a freelancer, will this course help me?
Yes, if you have experience with Google Tag Manager and want to offer more services, then this course is perfect for you. Check out sites live Fiverr and Upwork to see the demand and how much you can charge.
I have no background in Google Tag Manager, can I still benefit from the course?
No, this course is not for you. You should start with our Google Tag Manager, Zero to Hero course before enrolling in this course.
Anil Batra
Anil Batra is the founder of Optizent and a marketing analytics consultant and educator. His teaching connects measurement strategy, practical implementation, data analysis, and better business decisions.
He holds an MBA from the University of Washington and has taught at the University of Washington, the University of British Columbia, and Bellevue College.
