Sr. Marketing Analyst (open to remote)
Anil Batra Supports marketing optimizations with data-driven insights, including decisions around channel shifts, attribution, ROI optimizations, and prospect
Company Overview
frontdoor, inc. (“Frontdoor”) is a newly-minted public company that traces its roots back 45 years to when American Home Shield founded the home service plan industry. Operating in all 50 states, Frontdoor serves more than two million customers through a nationwide network of more than 15,000 contractors. Frontdoor’s goal is to take the hassle out of owning a home by helping its customers protect their budgets from large, unexpected repair costs. It achieves this goal with services powered by people and enabled by technology. Today, its home warranty plans cover many of a home’s most common systems and appliances. As a BBB-accredited business and founding member of the National Home Service Contract Association (NHSCA), an industry regulatory body, Frontdoor has taken home several industry awards ranging from Best in Service by HomeWarrantyReviews.com to Most Recommended Home Warranty Provider by Women's Choice Awards.
Position Overview
Job Responsibilities
- Supports marketing optimizations with data-driven insights, including decisions around channel shifts, attribution, ROI optimizations, and prospect segmentation
- Manages complex marketing analysis and socializes key insights and actions
- Works with channel managers and stakeholders to support strategic decisions
- Identifies and recommends enhancements to data sources and KPI definitions
- Leads cross-functional teams on special projects (e.g., Customer Lifetime Value analysis)
- Defines leading and lagging indicators of performance in conjunction with key stakeholders
- Identifies and mitigates impact of Telesales capacity constraints on growth
- Performs cross-channel forecasting to support budgeting, planning and staffing decisions
- Makes recommendations for optimizing investments by geography
- Performs internal stakeholder management and manages external vendor relationships as necessary
Job Requirements
- Bachelor’s degree in Business, Marketing, Mathematics, Statistics, or related field
- 5+ years of marketing analytics experience in a dynamic, data-driven environment
- Excellent data visualization and presentation skills
- Proficient in SQL, Google Analytics, Tableau, and Excel; experience in Looker preferred
- Experience in Python and R preferred
- Experience with subscription business model preferred
- Excellent social, oral and written communication skills
- Solutions-oriented with a high sense of urgency
- Ability to work with cross-functional teams and build close relationships within and across teams
- Ability to work with agility, prioritize effectively, and delegate as necessary
- Passion to deliver the best possible experience to our customers
- Obsession with zero-defect output: build checks and processes to mitigate opportunity for error
- Understanding of marketing test design
- Ability to motivate and hold others accountable
Working From Home
- While we ideally want someone to be located at headquarters in the Memphis area or Seattle, we are open to considering remote or virtual candidates based on location and experience for the role.
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