Senior Marketing Analyst is an integral member of our Audiences & Personalization team, who ensures customers receive the right message
Are you passionate about marketing and looking to join a team where you can grow and advance your career? Do you enjoy analytics, uncovering trends and data anomalies, and optimizing marketing campaigns? If so, come join the creative and strategic thinkers in Best Buy Canada’s Marketing team.
We are a team made up of over a hundred, diverse and talented marketers all committed to one goal: building lasting relationships with our customers. The Senior Marketing Analyst is an integral member of our Audiences & Personalization team, who ensures customers receive the right message at the right time, using the latest capabilities to personalize and enhance customer experiences.
You will become an expert on customer behaviour and identify trends, build predictive models, and identify high-value segments that support targeting strategies across customer touchpoints and marketing channels. Ultimately, you’ll unlock the value of big data and help Best Buy’s marketing team scale its personalization capabilities.
As a Senior Marketing Analyst you will…
Identify customer segments and targeting opportunities to support marketing strategies across paid and owned channels
Query, extract, and transform real-time data sets spanning millions of customers
Provide expertise on customer data, data flows, and consent-based marketing
Interpret data, analyze results using statistical techniques, and build interactive and real-time dashboards
Lead efforts to resolve data quality issues by identifying the root-cause and presenting solutions
Deliver valuable, relevant, compelling, and visually intuitive insights to internal and external partners
What you’ll need to succeed…
Logic and critical thinking. You love data, testing & learning, and have a high degree of analytical curiosity.
An eye for detail. You understand the business behind the data and can identify anomalies when auditing analytics work.
Grit. You’ll need self-motivation and perseverance as we migrate our data infrastructure to the cloud, create new ETLs to support data projects, and establish working processes that are both secure and agile.
Strong knowledge of relational databases, database querying, and intermediate to advanced expertise with SQL, Python, and R
Experience working with customer data using database applications and tools, statistics, modeling, and data mining
Strong problem-solving skills and a desire to continuously improve
Demonstrated ability to work cross-functionally and collaborate with multiple teams (Marketing, Data Engineering, Retail Operations, Technology)